Comprehensive list Pawan. Thanks for including Marketing.AI. In addition to analytics we also provide workflow managements tools, such as our online Editorial Calendar that helps you plan your content marketing strategy, manage your content creators and publish directly to CMS such as WordPress and Hubspot, and post to your social media accounts like Facebook and Twitter.
Let’s say you pay $500 for a billboard (this is excluding the amount you would pay for someone to design it) there is no way of lowering this cost. With Facebook you can spend a small amount each month and rapidly increase your audience and receive all of this data that you can use to make your campaign stronger. By “small amount” we mean $10. Yes you can actually grow by spending only $10 a month!
Why It Is Important: DRIP amplifies everything for our clients. It helps aggregate and deliver relevant and personalized content across multiple channels – with triggered marketing automations – that converts lookers into buyers. With key customer data insights, we are able to collaboratively optimize a web store, helping our clients achieve business goals while exceeding their stakeholder expectations.
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It’s not as clear cut as it seems. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them. For example, Marketing AI measures analytics for your content, then helps you better optimize your content. In this case, should Marketing AI fall into the Analytics or Optimization tools group? In this case, I placed them in the Analytics group. However, Parse.ly is a relatively similar tool I decided to place into the Optimization category.
Marketers that want to measure the ROI of marketing projects should look for software that provides detailed analytics. While this functionality is often included in other types of marketing software, you may want to consider the in-depth reporting tools offered by best-of-breed marketing analytics and social media analytics software. Additionally, businesses that need help planning and executing marketing campaigns can consider marketing resource management software.
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When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.

Marketing consistency. Automated marketing eliminates the risk of human error, as there is only software to control the wheel, and such cannot be influenced by opinions and feelings, or interrupted as an employee could. Therefore, the entire marketing strategy is smoother and more consistent, and you have a variety of tools to promote your business even when you’re not directing it.
Saber Blast – This is the simple and intuitive email marketing software I created after I got tired of using Aweber and Mailchimp. Most people don’t know about it since it’s still new but if you’re on the market for an email marketing solution, this offers a lot of valuable features that the competition doesn’t. For instance, Saber Blast helps you increase the number of email subscribers you capture, provides automated follow-up (easy to manage autoresponder) and recommendations on who is and isn’t a lead from your email list based on their engagement levels. At it’s core, it’s designed to grow your business. It has minimal features when it comes to the design of your newsletter since we believe that’s actually a distraction from taking the revenue-growing action of creating great content to quickly and painlessly send to subscribers.
Your list should be your total collection of contacts, so you should only need one overall list. If you still choose to create multiple lists, be aware that lists are independent of each other. They don’t share data or contact information. For example, if [email protected] is in two of your lists, we count that as two people. It’s almost always best to have a single list, and use our list organization tools to separate and manage contacts.
Calls to Action Should you tell people to click right away or save the CTA for further along in the email? Should the button/link say “Click Here” or “Find Out More”? When it comes down to getting people to take action (the most important part of marketing), you simply must test a variety of elements to improve conversions, as this is one of the worst elements to leave to guesswork!

Very impressive and comprehensive list you’ve compiled here, Pawan! If I could make a suggestion, check out DrumUp-employee advocacy platform, social media management and content curation and scheduling tool. It also has a built-in analytics feature for your social media activity and employee advocacy program. If you find it interesting, do consider adding it to you list 🙂


الوطنيه-0531500133-اذا كنت ترغب فى الحصول على افضل مظهر لمنزلك ,اذا كنت تريده فى ابهى صوره، اذا كنت تحت ان تراه نظيف و مرتب و ذو اثاث لامع و خالي من الاتربة ؛ فعليك بالاعتماد علي شركة تنظيف بالخبر ؛ فهي افضل من يقوم باعمال التنظيف الرائعه فلن تجد لنا مثيل اننا شركة تنظيف بالخبر اسمنا قد تآلق في المملكة العربية السعودية بشكل كبير ، و تتمتع بمصداقية كبيرة عند العملاء شركة تنظيف بالخبر
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
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Though this is a “curated” list, Curata really helps with persistent search where you are researching and staying on top of a specific topic over a long period of time, as opposed to a one time act of curation. So for example, if we wanted to build a newsletter, site, etc… about product updates of the tools in the above list over a long period of time, Curata would be tremendously useful.
The best way to approach a giveaway is to offer something that’s valuable to your target market. For example, when you’re building an online cooking community, giving away kitchen appliances might be a great way to attract an audience. Of course, there might be a subset that is only interested in the price than what else you have to offer, but in the end using Giveaways can bring in a lot of new leads.
شركة نقل اثاث بالقطيف متخصصين بالخدمات المنزلية وما يهمنا هي مصلحة العميل الذى يريد ان يعتمد على أحد شركات نقل العفش والاثاث بالقطيف او اى مدينة اخرى متواجدين بها فى نقل اثاث سكنه بكل طمأنينة دون اى قلق من شركة نقل الاثاث لما يحتويه من اثاث غالى وثمين وذكريات جميلة من الدرجة الاول وان يحصل علي افضل الخدمات باقل الاسعار و باعلي جوده ونحن في شركتنا شركة نقل اثاث بالقطيف شركة نقل اثاث بالقطيف

Probably the biggest reason why digital marketing has overtaken traditional marketing is that you as a business have the ability to track your customers every move online. This provides you with a wealth of data to analyze so that you can make adjustments in your digital marketing campaigns. With other forms of traditional marketing like radio or TV there is no way of knowing who saw your ad and who converted because of it.
FilmoraGo is such a comprehensive video editor app that you might feel like you are editing your videos on your desktop. Besides the usual features such as themes, text, transitions, it also offers a range of video editing features — trim/split, ratio/crop, speed control, reverse, voice over, audio mixer, and picture-in-picture. It’s amazing that FilmoraGo is free and it doesn’t add a watermark or limit the length of your videos.

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Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.
iii) List of questions in one email without the answers. Then, you can set up an Email Automation for those who click through your newsletter, to receive another email afterwards, with the answers to the challenges. (Because, on Moosend’s platform, email automation sequences only “cost” you one credit per subscriber, regardless of the emails in the sequence.)
Thank you, Pawan! You’ve done a really great job! That’s what I’ve been looking for! All key content marketing tools that deserve your attention are brought together in this article. I would definitely recommend it to my colleagues. The info is exposed in clear and concise manner! The list of tools is incredible! You can test and choose the one which will meet your needs in full. This list is a real find for a digital marketer. Thanks again, Pawan for doing this. This is awesome! I’ll be waiting for some new cool posts from you!
HubSpot will then match a relevant resource to most of the 30+ blog posts they post every day, giving nearly every post a targeted lead magnet. While the numbers here probably aren’t relevant to your business, think of it this way. HubSpot is publishing nearly 12,000 articles per month with around 200 available lead magnets. That’s just 1 lead magnet per 60 posts. You could easily make 1 lead magnet per 60 posts. That’s the same as posting once per week for a year and then repurposing the best of that content into an ebook.

Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?
Pawan, this is a great list. Some tools I know, some I’m trying out (like Drupal) and others I have yet to try. I will humbly add proofhub to this list in a Content Collaboration Tools category…another platform that is great to work collaboratively and efficiently. It allow us to receive real-time messages, assign tasks, start discussions, file sharing and more.

This is partly a refreshed and updated version of the excellent list of 50 digital marketing tools to grow your start-up put together by Bryan Eisenberg last year, and incorporates many of his picks as well as suggestions from the comments section. If you know any great free tools that have been helpful in your own digital marketing efforts, please suggest them in the comments!


Shortlist a few top vendors and try out their products by subscribing to their free trial or demo. You can select the list of apps that have the highest SmartScore rankings and customer satisfaction rating in our marketing software reviews. Get feedback from your company’s users and evaluate the strengths and weaknesses of each software objectively to zero in on the right app for your needs. The best thing to do when looking for the best among a number of marketing tools is to try services that currently have the highest results in our SmartScore and Customer Satisfaction Rating in the Marketing software category: Infusionsoft reviews, Offerslook, Firecart, Inboundli, RankActiv, RedCappi, Campaign Monitor, OSI Affiliate Software, Hatchbuck, and ActiveCampaign.
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.
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The best part about email marketing is that you can set up an email campaign to automatically send emails to your customers. These are called email automations. You can set up welcome email automations welcoming your customers or giving them a discount for their first purchase. This is a great way to get them in the door to try your product out. You can also send abandoned cart emails that will email customers when they leave something in their carts. This method of retargeting customers is something that many large companies do to capture those missed sales.
This is why it’s so important to make the time to establish strong connections with other influencers in your niche, and to view them as collaborators and not competitors. It was because of the relationships that we’ve built with these other influencers that allowed us to have our lead magnets and content shared directly to their own community. Which in turn led to us growing our mailing list by 56,000 new subscribers in just 30 days.
Your email list, on the other hand, is yours, free and clear. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want; and you’re not bound by search engine rankings or social media algorithms.
In the past we had many different lead offers using only discounts; everything from 20% off to buy-one-get-one-free.  Take a minute to understand your potential customers’ decision chain, and what’s most important to them. Once you do that, you can match the right offer.  We now offer a free trial of our product to get leads to the top of the funnel.  Then we try and educate them about the value of language learning, and throw in a tasty offer offer from time to time.  With this multi-staged approach, we're beginning to see much higher conversion rates and lower CPA.
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He says, “Look at your most trafficked blog posts or other content offers. You can then use Google Search Console to see the actual search queries that have resulted in people landing on those pages. Is there a common theme or objective behind the search queries that have brought visitors to that page? If so, build a content offer that directly addresses the theme or question behind the search queries.”
Thanks Pawan! this is a great list! However, you forgot about VIDIZMO’s digital asset management system. They provide you with a fully brand-able portal for your digital asset management; never hurts to get that extra bit of branding out there does it? Apart from that, these guys also closely work with Microsofts Azure Cloud which, from what I hear, is one of the top cloud service providers out there. You guys might want to check them out for your next list.

One thing that is unique about the Marketing 360® platform is it’s a combination of both talent & technology. This means, you not only get the best tools you need to market and grow your business online, but you also get a dedicated marketing team who does everything for you. This allows you to focus on running your business while we focus on driving you business.


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Viewbix is a video marketing tool where you can create an interactive video in just three steps – which should only take about five minutes. This is accomplished by simply adding a link to your video, branding your video by inserting your logo and call-to-action buttons, and finally choosing apps to help you achieve goals like lead capture generation.

Marketing your products and services on the internet can be one of the most effective and lucrative ways to generate sales for your business, if you do it properly. Over time, the tactics you use will change, but as is true of anything, there are unchanging fundamental principles that will enable you to succeed regardless of which tactics you implement.


The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
Failing to pay attention to your business rivals is never a good strategy in the online world. It’s essential to be aware of how others in your field are doing. That’s why you should visit competitor websites on a routine basis. You never know what you may learn from them. If they’re doing something that’s worth doing, you want to know about it. You want to take their online marketing strategies and strengthen them. Use keywords associated with your company to find these competitors. Your objective should be to stay ahead of the rest of the pack. It should also be to figure out if you could be doing something to better your digital marketing efforts. There’s always room for improvement in the fast-paced digital marketing universe.
These are the top three results for a drip coffee maker. If you were selling this product you would want to beat out your competition in order to get into one of the top spots. This may take some time because these websites that are ranking seem to have a lot of power. You may not be able to rank for this keyword, but keyword research will help you strategize and find those keywords that you will be able to rank for.   

قد اصبحت شركة نقل اثاث بالقطيف وبالخبر افضل شركات نقل اثاث بالدمام وافضل شركات نقل العفش بالقطيف الخبر والجبیل لاننا: لدینا فى شركة نقل اثاث بالقطيف وبالخبر افضل الامكانیات العالیة والقویة للحفاظ علي العفش والاثاث من الخدوش والصدمات القویة المفاجئه اثناء عملیة النقل نستطیع ان نوفر لك خدمة شاملة وقویة وجودة عالیة جدا لعملائنا الكرام و نتمني ان نصل بخدماتنا الي افضل جودة لننال رضاء عملائنا جمیعا شركة نقل عفش بالجبيل


Derek at MadWire is awesome. Social media marketing seems easy, but it definitely isn't easy at all! Navigating all the challenges of determining your key messages, supporting artwork and visuals takes time and talent. Derek has the talent and he is generous with his time and ability to explain why we are advertising in a certain way. Derek is patient and really committed to helping our business succeed and grow through social media marketing. I'm thankful to be working with him.
We suggest starting with two types of free offers. One top-of-the-funnel, educational piece of content like an ebook, and one middle-of-the-funnel offer to let someone speak with your sales team to get a demo or a quote or a free consultation or whatever works for your specific business. By having these two types of offers on your website, you can capture potential leads and convert customers that are in different stages of the buying process.
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With still so many marketers relying on print materials to guide prospects through the customer journey, it’s crucial for businesses to have a way to turn their digital content into print-friendly formats. Plugins from technology like Priint allow marketers to integrate creative tools from Adobe to quickly automate the transfer of online designs to offline mediums.

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الكثیر منا یتردد و یخاف كثیرا عندما تاتى له فرصة الانتقال الى مكان اخر فیقوم بنقل العفش او الاثاث بنفسه او قد یتصل بــ شركة نقل اثاث بالدمام وبالخبر و نحن نؤمن بكل تلك المخاوف التى تزعجكم و لكن اذا سالتم انفسكم : لماذا تتضررون اثناء عملیة نقل العفش؟ لانكم تلجاون الى غیر المتخصصین والذین لیس لدیھم الخبرة فى امور نقل العفش و ھذا الامر امر خطیر لان العفش تكون تكلفھ نقلھ باھظة كما انھ یكون ھناك بعض المستندات الھامة التى تحتاج الى حرص شدید اثناء عملیة النقل و ھناك قطع عفش لدینا ذكریات قدیمة معھا لذلك علیكم باختیار افضل شركة نقل اثاث بالدمام وبالخ شركة نقل اثاث بالدمام
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For content marketing, and actually any kind of marketing and pr works great social listening. (I use and recommend to try Brand24.net it is quite nice and gives reliable scores) You have instant access to all mentions across the web, stats, reach, sentiment, influencers. You can use it for searching influencers, getting news from your niche, check opinions etc. Definitely worth to try!
Live-streaming has come a long way, it’s great if you want to broadcast your events to the world where you wouldn’t be able to normally. A lot of smart marketers and business owners use live-streaming of events to better engage with their followers and customers through the form of Q&A. A really good thing about live-streaming is you can repurpose the content however you want after the event.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
Traffic is the measure of people visiting your website or sales page. If no one sees what you’re offering, you won’t get any customers. Like a retail store in a busy mall or in the downtown core of a big city, you want lots of people passing by your store. Your website is your store. You want high traffic (lots of people visiting your website), you want consistent traffic (consistency helps with forecasting revenue), and you want targeted traffic (visitors who are in your target market).

I would agree with that statement and here’s why you should too. According to research from the Direct Marketing Association (DMA) email returns $40 for every $1 spend on average. In addition, the same study found that email marketing has a buy rate 1000% higher than social media (such as Facebook and Twitter), and double that of organic search engine marketing (SEO).
I’ve seen all the video marketing stats and, yet, the numbers never cease to amaze me. I mean, I never thought video could take off how it has, but I am loving it. It is such a great tool for marketers of all sizes, especially the smaller businesses and brands. Anyway, I really love lists like these because you, as you know, you can never have too many tools to make a variety of several different types of videos.I have tried Powtoon and Renderforest and really like them. But I look forward to trying more on this list but would love to add another one here, if that’s cool. I’ve been using slide.ly/promo and they have footage that you can choose from. They have a ton of stuff including animated clips too. Thanks again for this great list.
Sales Insight – The marketing software should help your sales team to prioritize and interact with promising leads to close deals faster. You should be able to identify hot leads and engage them with smart campaigns. Understand the moments when a lead shows interest in buying your product. This can help your reps be prepared at all stages of the sales cycle to engage promising leads at the right time for effective results, as well as to maximize conversion ratios and boost profitability and customer satisfaction.
Lead Management – The software should enable you to attract buyers and nurture them with personalized campaigns. You can then pass them on to sales to close deals. You should be able to identify promising leads to be able to close faster. Improve your marketing efforts by tracking effective campaigns. Use automated, personalized campaigns to engage potential buyers at all stages of their lifecycle.
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