Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
It is important to create content in a way that is engaging and relevant to your audience, but also time-efficient for you. Repurposing older content and creating evergreen content–content that is always relevant–should be part of your plan. What do you have already? What questions are you answering most frequently for your customers and prospects? Be human. People want to connect with people, so don’t be afraid to add some personal elements. Spotlight a team member or customer, share what you are doing in the community, or add a few fun elements to your content like contests, polls, quotes, or celebrations.
Instead, I’m talking about timed pop-up ads, or onsite retargeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page.
Sailthru aims to increase user engagement and conversion through smart data which marketers can use to better understand and respond to users in real time. This results in a personalized user experience in the form of targeted emails, for example, or a homepage tailored to an individual’s interests. Sailthru's clients include Business Insider, AOL . Huffington Post and Newsweek among others. The startup recently raised $19 million.
The timing of this closure has everything to do with the internal pressures I mentioned and nothing to do with the external pressures such as Microsoft. Were Microsoft not placing any pressure on BuildFeed, I doubt there'd be an issue, but it's also true that had I not made some mistakes in the past, there would be little to no internal pressures and we wouldn't be looking to close either.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
The offer’s landing page needs to be very concise. Be clear about what the offer is, why it’s valuable, why they ought to take advantage of it now, and include a short form with their contact info so you can start tracking them as a lead. Once that’s done, you can begin communicating with them by email to usher them along to the next stage of their decision-making process.
To get started, find the top 5 -10 content pages on your website and create a custom Content Upgrade for each post. Once that’s done you can continue on down the list until you have a Content Upgrade for every page on your site that receives a good amount of traffic each month (note: ‘good’ is in context of your website, your traffic and your business – for some businesses it’s 100 visits per month on a content page, for others it’s 1,000).
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