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Use the great education you already have available to generate new leads for your business. With a tool like Autoresponder from Constant Contact, you can setup a series of automated emails to automatically deliver your education to people who sign up. This is a simple way to setup a training course that current and potential customers can benefit from.
You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Why It Is Important: “This is one of the most critical pieces to our technology ecosystem because it helps us drive every new sale. It also supports all existing clients, helping us plan, comxmunicate, and get authorization for sprint plans. Our close rates have skyrocketed. We’re expanding relationships with existing clients. We simply would not live without the ability to grow faster, and healthier and that’s the capability that PandaDoc has brought our agency.”
Very impressive and comprehensive list you’ve compiled here, Pawan! If I could make a suggestion, check out DrumUp-employee advocacy platform, social media management and content curation and scheduling tool. It also has a built-in analytics feature for your social media activity and employee advocacy program. If you find it interesting, do consider adding it to you list 🙂
The key here is to ask regularly rather than just once or twice. Most of your followers only see a fraction of your posts, and you should be getting new followers every day, so it makes sense to request subscriptions at regular intervals. If you can offer some sort of incentive or even just promise exclusive content within your emails, that helps too.