Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?
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I would like to share with you some other thoughts in email marketing. It is utmost important to have direct “live chat” functions in the email marketing. I co-found 2ConnectMe live chat tools https://www.2connectme.com which empower email marketer to include “Click-To-Call” button or url link inside the email. When customer click-to-call, it will reach your private chat room. The chat room comes with voice call, video call and screen share. They are 100% FREE.
Pawan, this is a great list. Some tools I know, some I’m trying out (like Drupal) and others I have yet to try. I will humbly add proofhub to this list in a Content Collaboration Tools category…another platform that is great to work collaboratively and efficiently. It allow us to receive real-time messages, assign tasks, start discussions, file sharing and more.
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We love Aiva Labs because their AI platform makes our lives easier by helping streamline the conversion optimization process. Their campaign builder allows us to target, test and optimize specific on-site content based on user behavior. We can essentially retarget and customize the experience over different devices at little cost to our smaller business clients.
To get more Web traffic and leads, you need to continually optimize your visit-to-sale conversion rate. The more effective your company’s sales process is, the more marketing options you have. If all other things are equal (average revenue per sale, gross margin, etc.), a company that converts twice as many Web visits into leads can afford to pay twice as much per click or visit. Being able to pay more per click or visit allows you to bid higher in the PPC listings and spend more on SEO—both of which ultimately result in more traffic and leads.
I applaud your initiative in putting together a list like this. The research going into it had to have been gruesome. However, as you point out, it is not exhaustive. Just as an example: you missed MailChimp which is one of the most used email platforms; DrumUp which I use in addition to Hootsuite as a scheduler because of the ease of scheduling posts to a Facebook business page; Medium is an excellent blog publishing platform; and more. Not a criticism of your work, which I love because it points out options I have not yet explored. More a reminder to everyone else that no list like this is exhaustive.
In the online world, what you think is important isn’t always important. You have to remember that the lab rat — or customer — is always right. If customers have a choice of yellow and blue and tend to pick yellow, then yellow is the way to go. Immediate feedback can help drive the direction of your online marketing campaign. Try, test, and measure to determine what works and what doesn’t.
Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.
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But when you land on that page as a new visitor, you don’t know what the number means. You just know that it’s impressive and you immediately start taking this guy seriously. That’s the power of social proof, and it’s as simple as adding the most impressive numbers you can spin next to your email optin or including a few reviews and testimonials on your sales and checkout pages.
To get started, find the top 5 -10 content pages on your website and create a custom Content Upgrade for each post. Once that’s done you can continue on down the list until you have a Content Upgrade for every page on your site that receives a good amount of traffic each month (note: ‘good’ is in context of your website, your traffic and your business – for some businesses it’s 100 visits per month on a content page, for others it’s 1,000).
Viewbix is a video marketing tool where you can create an interactive video in just three steps – which should only take about five minutes. This is accomplished by simply adding a link to your video, branding your video by inserting your logo and call-to-action buttons, and finally choosing apps to help you achieve goals like lead capture generation.
What I Used Before This: When we needed to collect content from clients previously, we would create a template using a google doc, and then email the document to the client. We’d ask them to fill in the blanks, but we’d have to set 100s of tasks for ourselves to make sure they got each document filled out. Then, we’d email them again, and again and again. Then, multiply that by a bunch of clients. We were pulling our hair out.
4. Make sure your existing marketing materials promote your online presence. Make sure that all of your print advertising; business cards, letterhead, etc. display your web address. In addition, you should mention your website address on your phone message, in the signature of the emails of everyone in your company, and in any radio or television advertising. This simple step can drive a good deal of highly qualified prospects to your site for relatively little cost, but many companies are still using the same marketing materials that they used before they had a website (and missing out on a great opportunity to build traffic).
I’m looking for a tool to create educational/informational videos for our staff. We used a company for this, which charged a simple subscription fee for access to all the available tools. It allowed us to choose certain characters and voice styles and we had control over the dialog and movements of the characters. It was a little cheesy and the voices were a bit mechanical and at times mispronounced words that were not well known but it was effective. Unfortunately, this company is out of business and I’m looking for a replacement. Whiteboard and charts and graphics may work for marketing or a customer base but usually not engaging for employees. Any suggestions?
Your list should be your total collection of contacts, so you should only need one overall list. If you still choose to create multiple lists, be aware that lists are independent of each other. They don’t share data or contact information. For example, if [email protected] is in two of your lists, we count that as two people. It’s almost always best to have a single list, and use our list organization tools to separate and manage contacts.
Find a market that is hungry for a product or service and give them what they want. Succeeding as an entrepreneur and as a marketer requires a combination of offering the right product, crafting the right message, and getting that message in front of the right audience. If your marketing campaigns aren’t bringing you a positive return on investment, you may have missed the mark on some, if not all, of these components.
The key here is to ask regularly rather than just once or twice. Most of your followers only see a fraction of your posts, and you should be getting new followers every day, so it makes sense to request subscriptions at regular intervals. If you can offer some sort of incentive or even just promise exclusive content within your emails, that helps too.