1. Make sure potential customers can find you on the search engines. Most businesses don't take advantage of search engine optimization, but few things on the Internet can be as beneficial. A recent Forrester Research report showed that 80% of web surfers discover the new sites that they visit through search engines. According to iProspect, 85% of web users use search engines to find solutions and vendors. A properly executed search engine optimization campaign can drive numerous, highly targeted visitors to your site, typically at a fraction of the cost of traditional advertising. Without high search engine rankings, you will only get visitors that find your web address through word of mouth, regular advertising, or other limited means.
For example, whenever someone subscribes to the Blog With Ben newsletter, they’ll receive a free blogging bundle. This includes four downloadable gifts that can only be accessed by clicking the confirmation link. That’s because the confirmation link redirects the user to my confirmation page, and this is where the subscriber can access my free offer.
Like any marketing technique, this strategy performs better for certain industries than others. GetResponse’s data indicates that topics suitable for LinkedIn recieve the most in-email shares, suggesting that audiences interested in career, marketing, self-improvement, leadership, freelancing, market trends, etc. might respond best to this technique.
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Pretty comprehensive list. What about adding one more intuitive collaboration tool – Comindware Project (http://www.comindware.com/solutions/software-for-project-manager/ ). This nice solution with drag’n’drop interface, automatic saving, document version control and predictive Gantt-chart takes the chaos out of team collaboration and helps teams get clarity on their everyday projects, tasks, documents, discussions and deadlines.
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Wow, ultimate list indeed! Thank you for this! You might also want to add MyConversionBrain ( http://www.myconversionbrain.com ) to this list. I find their lead management and conversion automation platform very easy to use. It’s an ideal interface for me, as I’m not too savvy when it comes to technology! 🙂 I think, the best feature of MyConversionBrain is that they’re based on Intelligent Marketing. They’re able to track leads and identify the person behind it, their geo location, ip address etc. so you’ll know if a competitor is sending out fake enquiries. Knowing more about the people who visit my site allows me to understand what they need. I even get alerted when a person comes back to my site, which makes our follow-up’s much organized. Lots of great features to help me boost the ROI on my marketing investments. MyConversionBrain has incredibly improved my small jewelry business, and I know it’ll also do wonders for other businesses too, especially the small business ones.
Data Security – You have entrusted your data to a third-party service provider. This data is accessed by your employees with mobile devices everywhere. So, it is important to ensure only the right people get access to the sensitive data. Make sure ex-employees are prevented from accessing the system after leaving the company. Do your homework and a select a vendor that uses the latest data security technology.
It is true that the reader’s demand for business to deliver excellent content continues to increase. Seventy-five percent of content marketers increase their content marketing investment, this is because today’s all-digital and all-round internet. Most people now prefer to see ads on the internet using gadgets or on pc rather than on tv or radio channels. About content marketing I have recommendations for good and quality marketing content for your business http://www.contentfactory.biz
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One of a small business’s best marketing assets is a healthy email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to create the email list itself. With inbox clutter on the rise and customers becoming more sensitive toward any unwanted communication, marketers should develop their subscriber lists with relevance and care. 
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!
Viewbix is a video marketing tool where you can create an interactive video in just three steps – which should only take about five minutes. This is accomplished by simply adding a link to your video, branding your video by inserting your logo and call-to-action buttons, and finally choosing apps to help you achieve goals like lead capture generation.

Formed in 2011 WeVideo is a Software as a Service tool that gives users the power to create and edit engaging videos for your business. Even if you don’t have any experience in creating videos, WeVideo gives you the opportunity to essentially be the director of your video by giving you full creative control when working with the company’s professional graphic designers. You can also customize your videos by adding your logo, color scheme, info cards, calls-to-action, and then publish the video onto platforms like YouTube. One of the most appealing components is that you can invite team members to collaborate and contribute on videos.

Create a Facebook ad with engaging content that speaks to your target customer. What do they want? Are they looking for more information about something? Is there a question or pain point they need help answering? Your lead magnet should be solving one of these needs. Therefore, your ad needs to clearly call out that need, and then effectively explain how and why you have the solution. 
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On your website you can also use clever calls to action or CTA’s to entice users to buy. CTA’s are typically action buttons that tell customers what you want them to do like buy, like, share or contact you. You can’t really link your newspaper advertisement to more information. Everything on your site is right there ready for your customers to purchase. If they see an ad in the newspaper they have to physically go take action and probably be reminded to do so several times (and then they still may not take action).
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Outages – A lengthy outage can play havoc with your company’s productivity and revenue. Therefore, read the vendor’s SLA (Service Level Agreement) carefully and analyze their historical performance before entrusting your applications and data to the cloud. The vendor should guarantee a very good uptime percentage and ensure outages are kept as less as possible.
As you already know, search engines have the power to send you thousands of visits per month. In fact, if you optimize for the proper keywords, a single page on your website could be receiving over thousands of visitors from search engines on a monthly basis. Massive traffic is why you can’t ignore SEO. While it takes time before you start seeing results, the outcome would be worth the effort.
Increasing brand awareness and growing organic traffic are just the beginning. A truly effective SEO strategy is built to support all your digital marketing efforts and drive business results. Our experts go deeper than keywords and page ranks to help craft strategies that connect relevant audiences to your brand and content, optimize for critical customer journey moments, deliver great user experiences, and tie organic results to revenue.
Awesome list, Pawan. I have used a good number of them, especially Outbrain, superb tool. I would like to offer one myself, Tweet Rocket. It’s a great tool for any business (or individual) who needs growth of relevant followers over a short period of time. A great tool that we use for many clients, and the results are fantastic! https://thetweetrocket.com
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