2. Use content to get repeat visitors to your site, not flashiness. Rich media, such as flashy graphics and audio, may impress your visitors the first time they see your site, but they are unlikely to come back for it (or recommend your site to others because of it). If repeat visitors (meaning potential customers) are your goal, you are much more likely to get them to return if your site offers content that they find valuable (and with any luck, indispensable). This helps to establish your company as an expert in your field while building a level of trust with your visitors.
HubSpot is an especially good choice for small business owners with little or no experience in internet marketing. To start with, HubSpot offers a truly free product, in addition to more robust and affordable paid options, that allows access to a broad set of tools. That's a major benefit when you consider that some enterprise-level marketing solutions can cost thousands per month. It's also a complete CRM, and some of the tools it offers include:
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
The key here is to ask regularly rather than just once or twice. Most of your followers only see a fraction of your posts, and you should be getting new followers every day, so it makes sense to request subscriptions at regular intervals. If you can offer some sort of incentive or even just promise exclusive content within your emails, that helps too.