Having just seen Life of Pi, it occurs to me that online marketing for small businesses is like being that young man in a tiny boat at sea. You have a set number of things you can use to survive and thrive – a net, a spear, resilience and creativity. Use them all and get to safe shores. You may even find you can outrace the big cruise ships in reaching your customers.
As you become more familiar with the process, you’ll notice that there are a ton of options whenever it comes to opt-in forms. There are different types, locations, and capabilities of each form. But, my recommendation is to just keep it simple. Don’t overwhelm your visitors with too many options. Having one or two opt-in forms on your blog will get the job done.
Unfortunately, most of the web pages and the ads for animation software is deceptive, misleading, or outright false. All of them advertise “free” in one form or another but as a commenter above noted, any usable forms aren’t actually free at all, they require a monthly subscription. I’d prefer to buy the software as opposed to a monthly fee but any of the packages that advertise “free” and then want to charge for a usable product are automatically stricken from my list of possibilities and I also let clients know the same.

Before jumping into the practical knowledge, it must be said that a very important aspect of your company is your employees. Keep them happy because it has been proven that happiness has a direct correlation with high productivity in the workplace. Treat your employees right and they’ll become family members. Corporate event functions are a great way to let off steam and build a bond with your team.


Think like an entrepreneur. Entrepreneurs are not paid for their time. They’re paid for the value they bring to the marketplace. It takes time to create products and services and set up systems to deliver value, but once you do, you’ll be in a position to start generating revenue. Internet marketing is no different. As a marketer, you are not paid for the time you spend creating various marketing campaigns, you are paid for the results your campaigns produce. If you don’t produce results, you don’t make money.
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Vocus is a leading cloud-based marketing software which helps with customer acquisition and retention by making it easier for marketers to reach out via social media and other online media channels.  Vocus offers a comprehensive suite of tools which integrate social media marketing, search marketing, email marketing as well as effective PR. Vocus reported 2012 revenue of $170.8 million, a 49% increase from the previous year.
If you are committed to growing your organization, but struggling to map out the process using digital marketing, here are the steps you’ll want to take. Some of these apply to your organization as a whole and not strictly to digital marketing. However, they are key areas we see many small businesses and nonprofits haven’t clearly defined. Just posting on social media won’t get you the results you want if you haven’t defined your strategy.
The best part about email marketing is that you can set up an email campaign to automatically send emails to your customers. These are called email automations. You can set up welcome email automations welcoming your customers or giving them a discount for their first purchase. This is a great way to get them in the door to try your product out. You can also send abandoned cart emails that will email customers when they leave something in their carts. This method of retargeting customers is something that many large companies do to capture those missed sales.

Modern business success tends to rely heavily on the Internet. If you want your business to reach its highest degree of potential, you have to focus on the digital realm. It’s critical to set up social media platforms for your business. It’s also critical to establish a reliable and user-friendly official website. Your aim should be to try to get access to the members of your target audience. Below, QASymphony shares numerous online marketing tips that can help you get on the right path quickly and easily. 
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