Just like an ebook, a cheat sheet or guide is a very simple way to capture emails and generate more leads. In fact, if you’re familiar with DigitalMarketer you’ll know that they often promote this lead magnet over others. It’s actually performed so well for them it managed to generate 28,000 new leads for the business in its first month and a half.
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I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.
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Thank you for putting together this great list, Pawan. There’s a lot of tools here that I think my team can benefit from! If you or your readers are looking for something to revolutionize your calls, give Tenfold a try. Tenfold is a phone intelligence platform that integrates CRMs and phone systems quickly, enabling companies to personalize calls, capture call data, and just overall enhance prospect and customer interactions. Hope you check us out!
When creating a marketing strategy you may find yourself asking why digital marketing over another more traditional form of marketing? What are the benefits? Are there any downfalls? Is it worth the money? Is it hard? Is it fast? Will it even work? If you are just starting out and marketing isn’t in your wheel house, then take some time to learn why digital marketing can help you build a profitable business.
I applaud your initiative in putting together a list like this. The research going into it had to have been gruesome. However, as you point out, it is not exhaustive. Just as an example: you missed MailChimp which is one of the most used email platforms; DrumUp which I use in addition to Hootsuite as a scheduler because of the ease of scheduling posts to a Facebook business page; Medium is an excellent blog publishing platform; and more. Not a criticism of your work, which I love because it points out options I have not yet explored. More a reminder to everyone else that no list like this is exhaustive.
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
As you already know, search engines have the power to send you thousands of visits per month. In fact, if you optimize for the proper keywords, a single page on your website could be receiving over thousands of visitors from search engines on a monthly basis. Massive traffic is why you can’t ignore SEO. While it takes time before you start seeing results, the outcome would be worth the effort.
This is especially effective of course if the content you’re sharing is relevant to your own business, and if you’re sharing it to or with a group of your target audience. If you share highly relevant content on Facebook and your target audience clicks on it from your Snip.ly link, chances are they’ll also be interested in your content and opt-in offers. Use Snip.ly to add calls to action to all of the relevant content you share.
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This is super actionable and thorough. I find the difficult part is coming up with an actual series for the autoresponder, and moving people towards a sale, vs saying “oh, that was nice.” I find many articles devoted to the lead magnet and landing page, without much attention on the autoresponder series – which can actually trigger a sale. Thank you for sharing your email template.
As you become more familiar with the process, you’ll notice that there are a ton of options whenever it comes to opt-in forms. There are different types, locations, and capabilities of each form. But, my recommendation is to just keep it simple. Don’t overwhelm your visitors with too many options. Having one or two opt-in forms on your blog will get the job done.
Traditionally, companies price products and services using basic information like product cost, competitor pricing, perceived value of the product from the customer and demand. With big data, you can use many other factors to make pricing decisions. For example, you can use data from completed deals, incentives and performance-based data. Big data emphasizes making pricing decisions as granular as possible, particularly in the business-to-business (B2B) sector, as each deal is different from the next.
With digital marketing you can target your specific audience. You can even use something called a lookalike audience on Facebook to target customers like the ones you already have. This audience is built from your email list of customers that you already have. Facebook will take these emails and find customers on Facebook that are similar to your existing customers. You also don’t have to target your existing customers with Facebook ads – you can completely exclude them! Using a lookalike audience will mean that your ads are being seen by more qualified leads which can ultimately lead to more sales and building lifetime relationships with loyal customers.
There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
Modern business success tends to rely heavily on the Internet. If you want your business to reach its highest degree of potential, you have to focus on the digital realm. It’s critical to set up social media platforms for your business. It’s also critical to establish a reliable and user-friendly official website. Your aim should be to try to get access to the members of your target audience. Below, QASymphony shares numerous online marketing tips that can help you get on the right path quickly and easily.