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Social Intelligence – Canny marketers are making use of social intelligence to stay ahead of the pack. They are using social media channels to listen to their customers and become more responsive to their needs and feedback. Social intelligence is helping marketers to look into the future and optimize their products effectively to cater to changing customer requirements.
We love Aiva Labs because their AI platform makes our lives easier by helping streamline the conversion optimization process. Their campaign builder allows us to target, test and optimize specific on-site content based on user behavior. We can essentially retarget and customize the experience over different devices at little cost to our smaller business clients.
Buzzsumo is a content analysis tool which gives you a breakdown of the social shares for content published to any domain, allowing you to discover the most popular and shareable content for your own website – or a competitor’s – and find out which networks your content resonates with. Upgrading to a Pro account also gives you insight into backlinks and influencers, allowing you to see exactly who is sharing your content.
We suggest starting with two types of free offers. One top-of-the-funnel, educational piece of content like an ebook, and one middle-of-the-funnel offer to let someone speak with your sales team to get a demo or a quote or a free consultation or whatever works for your specific business. By having these two types of offers on your website, you can capture potential leads and convert customers that are in different stages of the buying process.
First we have our exit intent pop-up, also known as a hover pop-up, which we use to help with our bounce rate. They appear almost exactly a minute after you come onto our site, which studies have shown to be the optimum time for conversion. While these can be annoying, the key to this style of pop-up is to use a lead magnet that offers an unbelievable amount of value. That’s why we offer people the option to sign up to our masterclasses.
All the tools suggested in this article are really effective. Thanks for sharing the list of quality tools for blog marketing which support them in blog marketing. I’ve read it thoroughly, I’m a tool-lover and I surely must try some of the tools which are new to me. Actually a few I require to look into; well most really. That’s a nice (and of course along) list of tools which can be applied to larger efficient marketing, for blogging. I am a newbie and often meet the problem of coming up with the new content though, but some of the tools that you stated above were pretty helpful for me.
Digital marketing builds trust with users. You can use social proof like testimonials from previous customers on your website or star ratings in order to show shoppers what others think of your products. Patagonia displays their ratings for every product on their website and breaks it down by stars. As you can see they have 64 five star ratings on this product. Since all of these reviews are accessible to the shopper they can browse and read through all of them if they want. This is something you just can’t do with traditional marketing or even in-store shopping. It would be immensely difficult to show 60+ reviews in a magazine for your product.
Pop-up forms provide visitors with a quick, convenient way to share contact information and subscribe to your list while they’re browsing your site, making them a powerful tool for audience growth. They’re easy to add to your site, and they’re proven to work—our research shows that Mailchimp users have seen their list growth rate increase by an average of 50.8% after adding a pop-up form to their site.
Interesting! Zapier introduced us into a whole new era of automation from lead management, lead nurturing and content marketing all together in collaboration. This brings light to the painstaking processes I have to do to achieve success in my business. Also been able to come across this article http://smallbiztrends.com/2015/09/content-marketing-automation-zapier.html which also teach us how to do a content automation which will help us drive leads and sales.