Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.

Inbound marketing gets buyers to find you. This is done by providing interesting, helpful content on websites, blogs or social media that engages buyers. Businesses using inbound marketing tactics should look for software that helps optimize marketing content for Web search (so that buyers can easily find it) and provides lead nurturing functionality—for example, inbound marketing automation, content marketing or search marketing applications.


If your needs are more pedestrian, try a simpler solution. Direct Response, for instance, performs simple conversion tracking and is much more affordable. There’s also an open source Web analytics tool called AWStats that tracks traffic, referrers, and other data. If you use Google or Overture to target users by sponsoring keywords, you can measure sales with their free conversion-based tracking tools.
The key here is to ask regularly rather than just once or twice. Most of your followers only see a fraction of your posts, and you should be getting new followers every day, so it makes sense to request subscriptions at regular intervals. If you can offer some sort of incentive or even just promise exclusive content within your emails, that helps too.
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