The web is a real estate game. If you want to successfully market your business online, you need to cost-effectively maximize your Web “footprint.” You should start by maximizing your real estate in the search engine results because search engines are one of the few advertising channels where you can cost-effectively put your business directly in front of people with interest and intent. Every page of your website, social media site, niche blog, industry directory, etc. is another piece of real estate capable of converting visitors into leads.
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There are over one hundred marketing automation and campaign/lead management systems and even more sales automation, sales enablement and intelligence technology solutions available today, why the Captavi Platform? Captavi Platform stands out in the crowd because you and your sales and marketing team need to go to market faster, with more effective lead generation, and higher sales close rates. Captavi is:
Having just seen Life of Pi, it occurs to me that online marketing for small businesses is like being that young man in a tiny boat at sea. You have a set number of things you can use to survive and thrive – a net, a spear, resilience and creativity. Use them all and get to safe shores. You may even find you can outrace the big cruise ships in reaching your customers.
PPC stands for “pay per click” and is attributed to Google’s search and display ads. When you run these ads on Google, you pay a set price each time someone clicks on your advertisement. You will need to come up with a keyword strategy that aligns with your business. There is a lot that goes into a keyword strategy like choosing words with high search volume that have a low cost per click. When Google users search your target keywords your ads will appear. With PPC you have the power to create your own ads and you are also in full control of your budget. Some keywords are relatively inexpensive per click like “men’s t-shirts” at $1.70 per click whereas some are extremely expensive like “car accident lawyers” at $209 per click.

I applaud your initiative in putting together a list like this. The research going into it had to have been gruesome. However, as you point out, it is not exhaustive. Just as an example: you missed MailChimp which is one of the most used email platforms; DrumUp which I use in addition to Hootsuite as a scheduler because of the ease of scheduling posts to a Facebook business page; Medium is an excellent blog publishing platform; and more. Not a criticism of your work, which I love because it points out options I have not yet explored. More a reminder to everyone else that no list like this is exhaustive.


I’ve seen all the video marketing stats and, yet, the numbers never cease to amaze me. I mean, I never thought video could take off how it has, but I am loving it. It is such a great tool for marketers of all sizes, especially the smaller businesses and brands. Anyway, I really love lists like these because you, as you know, you can never have too many tools to make a variety of several different types of videos.I have tried Powtoon and Renderforest and really like them. But I look forward to trying more on this list but would love to add another one here, if that’s cool. I’ve been using slide.ly/promo and they have footage that you can choose from. They have a ton of stuff including animated clips too. Thanks again for this great list.
I’ve tested the Welcome Mat and Smart Bar apps as well but they didn’t produce anywhere near the conversion rate of the List Builder and Scrollbox apps (note: that doesn’t mean you shouldn’t test them on your site… it’s just that they didn’t perform that well on our site with the setup we used so we removed them so not to distract the visitor too much while we figure out new ways to test them).
Sales Insight – The marketing software should help your sales team to prioritize and interact with promising leads to close deals faster. You should be able to identify hot leads and engage them with smart campaigns. Understand the moments when a lead shows interest in buying your product. This can help your reps be prepared at all stages of the sales cycle to engage promising leads at the right time for effective results, as well as to maximize conversion ratios and boost profitability and customer satisfaction.
Why It Is Important: “With the complex workings of an agency, we couldn’t live without setting up complex task logic (repeating tasks automatically, assigning multiple people to complete a task, task dependencies), creating milestones for important dates and time tracking for accurate client billing. In addition to the typical project management features like being able to see which tasks are ahead / behind, keeping all of project messages in one place and organizing all our important documents, Teamwork helps us manage how we’re using other tools and how we’re managing our time for peak performance!”

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He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
The first thing Jessica advises to a beginner is to install an app called “Profit Bandit”. This app scans the barcode on any item to see if it’s recognized by Amazon. If it is, the app tells you the current selling price of the product and thereby you can gauge the profit that you’ll get by selling the item. The app also shows a rating of the best selling items which can help you buy things that are in demand.
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
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Understanding the basic demographics of your customer is the first step in the audience creation process. Your next step should be to understand your customers’ lifestyles, purchase behaviors, and current interests. By truly knowing your customer, you are then able to build out a multi-channel targeting strategy comprehensive of not only basic demographics and past behavioral data, but current behavioral trends that lead to individuals who are in market for a product or service. This reduces irrelevant marketing to individuals who may have the demographic characteristics, but are not yet in market. Overall, creating a relevant target audience saves media spend by focusing on targeting tactics that have a higher potential for success. 
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For content marketing, and actually any kind of marketing and pr works great social listening. (I use and recommend to try Brand24.net it is quite nice and gives reliable scores) You have instant access to all mentions across the web, stats, reach, sentiment, influencers. You can use it for searching influencers, getting news from your niche, check opinions etc. Definitely worth to try!
Yesware is an email platform which makes it easier for salespeople to manage and track emails and thus close more deals. The platform tracks email opens, provides in-email analytics as well as data on user engagement. Yesware syncs seamlessly with CRMs like Salesforce, Microsoft Dynamics and Oracle CRM saving time and increasing efficiency. Yesware  raised $4 million less than a year after its initial seed funding round, making it a startup to watch this year.
By being on my newsletter or autoresponder, it’s an investment of time on the part of my subscribers. It’s my job to provide valuable content to give them an ROI on that time invested. When I’m confident I’ve done that, it makes sense to say “You’ve put in time and gotten value from what I’ve given you. If you now put in time and money I’ll give you even more value.”
Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?
Thank you for assembling a terrific list of useful tools. Now, I need the Consumer’s Report version, and/or the Men’s Journal version in which they recommend an item for a specific flavor of customer/use/sport, ie. Sunglasses – Best for Fishing, Best for Running, Best for Driving. As a “newbie” to the online marketing world, it is difficult/impossible, and mind-numbing to sift through all of the choices available as well as rationally judge which features will be most beneficial for each stage of business development and growth down the road. I could easily go broke test driving my way down this list and never get my business off the ground. All that said, thank you for the effort and the valuable results.
Pretty comprehensive list. What about adding one more intuitive collaboration tool – Comindware Project (http://www.comindware.com/solutions/software-for-project-manager/ ). This nice solution with drag’n’drop interface, automatic saving, document version control and predictive Gantt-chart takes the chaos out of team collaboration and helps teams get clarity on their everyday projects, tasks, documents, discussions and deadlines.
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