Another important aspect to consider is whether the cloud provider meets compliance and security requirements. Your firm is accountable to staff members, clients, business partners, and regulators. Therefore, you should select a provider that has implemented a technically sound and comprehensive security system. Map your security control requirements such as availability, integrity, confidentiality, privacy, and accountability to the provider’s capabilities. Ask the potential provider about the processes and systems they use to protect your sensitive data. Do they meet general as well as industry-specific compliance and security standards? Do they offer special measures to meet the unique security requirements of your specific industry? Get satisfactory answers to these queries before you make the investment.
In this short yet powerful article you will find a list of the top 10 free interactive video tools available for marketers. The software solutions assembled in this post are 100% free and can be configured and setup in minutes. If you are looking to enrich your videos with call-to-actions, tags, ecommerce and learning experiences, you have come to the right place. Now, onto the list.
Filmora also comes packed with an extensive music library, overlays, filters, and texts to help make your video stand out. To get started, just upload content from your preferred device and start editing. While there are a lot of video editors available, Filmora’s intuitive interface makes this is one of the easiest and effective editors marketers can use. There’s also inspiring instructional and tutorial videos to help you get the most out of Filmore.
As a content marketer for VIEO Design, Rachel Vaughn brings serious research chops and boatloads of personality to everything she writes for VIEO and our clients. In particular, she spends her time writing blog posts, website pages, workflow emails, and other marketing materials designed to engage readers and help them connect with VIEO and our clients.
Saber Blast – This is the simple and intuitive email marketing software I created after I got tired of using Aweber and Mailchimp. Most people don’t know about it since it’s still new but if you’re on the market for an email marketing solution, this offers a lot of valuable features that the competition doesn’t. For instance, Saber Blast helps you increase the number of email subscribers you capture, provides automated follow-up (easy to manage autoresponder) and recommendations on who is and isn’t a lead from your email list based on their engagement levels. At it’s core, it’s designed to grow your business. It has minimal features when it comes to the design of your newsletter since we believe that’s actually a distraction from taking the revenue-growing action of creating great content to quickly and painlessly send to subscribers.
And this is why creating a free tool as your lead magnet can be so effective. Sites like Pingdom and Buzzsumo have become go-to stops for businesses looking to get a quick overview of site speed or social buzz respectively. Every time visitors use the free tool, they are reminded of how much more data will be available when they upgrade to premium.
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Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?
In the past we had many different lead offers using only discounts; everything from 20% off to buy-one-get-one-free. Take a minute to understand your potential customers’ decision chain, and what’s most important to them. Once you do that, you can match the right offer. We now offer a free trial of our product to get leads to the top of the funnel. Then we try and educate them about the value of language learning, and throw in a tasty offer offer from time to time. With this multi-staged approach, we're beginning to see much higher conversion rates and lower CPA.
What I Used Before This: “We used Basecamp 2 before switching to Teamwork. From recurring tasks to reporting features to deadlines, we saw an opportunity to do more with the features and the integrations that Teamwork has. Plus, around the time we were looking for a better project management software we saw Basecamp 3 was released, but there was no way to port our Basecamp 2 work into the newer, better Basecamp 3 software. We figured if we were going to have to start over with Basecamp 3 or Teamwork, we wanted the extra features. So we made the switch to Teamwork!”
Since 2012 Slidely has given people the ability to create video slideshows or music videos from your existing photos, music or video clips. You can then directly post your new slideshow onto Facebook, Twitter, Instagram, YouTube, and Pinterest. There’s also widgets and badges so you can embed the clip onto a blog or website. What makes Slidely stand out is it’s also a social network where the community can share and view each other’s work.
Act-On isn't a CRM, but it is a solid choice for small and growing companies who want to provide their sales teams with information allowing them to focus on prospects that are most ready to buy. The Act-On platform offers tools to help your team with email and newsletter marketing, media prospecting, web page optimization and lead management and conversion efforts. Particularly notable is Act-On's simple CRM integration, which can make it a good tool for businesses who want to start small, focusing on lead-management capabilities and grow their marketing efforts over time.
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There are many popular marketing solutions on the market, and it can be hard to know what distinguishes one product from another and which is right for you. To help you better understand how the top marketing systems stack up against one another, we created a series of side-by-side product comparison pages that break down the details of what each solution offers in terms of pricing, applications, ease of use, support and more: