If you’re serious about growing your business, building a healthy email list should be one of your top priorities. When it comes down to it, your list is one of the only online assets that you have 100% control over. Having a solid social media presence is absolutely essential (here’s why), but you’ll always be at the mercy of new and changing algorithms (think Facebook’s Edgerank). And achieving high search engine rankings is great too, but again, you’re at the mercy of changing algorithms and updates.
There are many popular marketing solutions on the market, and it can be hard to know what distinguishes one product from another and which is right for you. To help you better understand how the top marketing systems stack up against one another, we created a series of side-by-side product comparison pages that break down the details of what each solution offers in terms of pricing, applications, ease of use, support and more:
In my premium flagship program, Virtual Summit Mastery, we make it as easy as possible for you for you to implement everything for your summit. You will get done-for-you email automation templates that you can use for the pre-summit promotion, during summit email and post-summit phase to communicate with your audience. They work seamlessly with ActiveCampaign so that you can import them with a few clicks, tweak the copy get them working for you. This is a game-changer for email marketing - you get the copy and tech automations all-in-one.

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So, we surveyed digital agencies to discover the tools that have revolutionized some part of their business. Most of the respondents were members of the Databox Partner Program, a community of 90+ agencies that track marketing and sales data in real-time so they can run more successful campaigns for clients. So, we already knew they were technically-savvy!
Content Amp. Also in April of 2013, U.K.-based content marketing agency Content Amp created an impressive and visually appealing infographic featuring a wide variety of content marketing tools, with an attempt at groupings as well. While this is perhaps the best map of the content marketing vendor set I have seen, it is lacking in the number of vendors and categories covered. For example, it misses content curation tools entirely, and has a confusing category called Curated Content & Forums that includes technologies such as the commenting system Disqus, which has no relevance to curated content. The infographic is not strictly restricted to “tools” and has a category for content marketing agencies.
If you have money to spend, you can easily reach the number one spot on the first page of Google search. But you will still need a strategy to make sure you are reaching the right audience and getting the highest conversion rates possible. Remember, unqualified clicks on your ads can waste your money, so make sure the people that click are genuinely interested in purchasing your product.
To get more Web traffic and leads, you need to continually optimize your visit-to-sale conversion rate. The more effective your company’s sales process is, the more marketing options you have. If all other things are equal (average revenue per sale, gross margin, etc.), a company that converts twice as many Web visits into leads can afford to pay twice as much per click or visit. Being able to pay more per click or visit allows you to bid higher in the PPC listings and spend more on SEO—both of which ultimately result in more traffic and leads.
These types of metrics and data means you can more effectively create and share videos because you know how and where to grab your audience’s attention. Vidyard also lets you create an email gate during the beginning of a video so that you can collect email addresses and CTAs that pop-out. Embedding can be easily achieved on landing pages and there’s integration with Salesforce.
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Email Marketing – The marketing software should have a useful email marketing component. You should be able to prepare a detailed profile of your target customers and engage them with relevant email marketing messages based on their demographics, preferences, and individual behaviors. The app should offer smart automated A/B testing to help your improve the outcomes of your campaigns. It should provide in-depth reporting and analytics features that help you get a clear idea of the impact and ROI of the emails you send to prospective customers.
The ease of sharing your marketing video content is also another very important feature, which you need to consider when selecting the best video tool. AVS Video editor allows you to share your videos in different ways: Save the video in a suitable format on your PC, you can then burn it in a DVD, adjust the video for your iOS or Android devices, or easily publish your creative video on your social network or website.

If you want to start small with a pretty basic email marketing software that will give you some room to grow, this could be a good fit for you. Campaign Monitor offers a free trial and then a basic service that costs as little as $9 a month for the ability to send 2,500 emails to 500 different recipients. Once you reach the level where you'll need the Premier Plan it starts to get more expensive, though. You'll be able to send unlimited emails to 50,000 recipients for a monthly charge of nearly $1,000. For more recipients than that, you'll have to get a custom quote.
Businesses of all sizes have the opportunity to build their own audience (something you can own as opposed to renting). To build an audience, you need to create great content—content that delivers genuine value to your target market. To become an authority, you have to focus on your customers—not your competitors. Decide who you want to serve and then be THE best—stay out of the middle (avoid mediocrity like the plague). You can win by serving hot tea and you can win by serving ice tea. You can’t win by serving luke warm tea!
Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead to better business decisions and strategic moves. The application of the right technology improves the quality of decision making and detailing processes.
As a content marketer for VIEO Design, Rachel Vaughn brings serious research chops and boatloads of personality to everything she writes for VIEO and our clients. In particular, she spends her time writing blog posts, website pages, workflow emails, and other marketing materials designed to engage readers and help them connect with VIEO and our clients.
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
All the tools suggested in this article are really effective. Thanks for sharing the list of quality tools for blog marketing which support them in blog marketing. I’ve read it thoroughly, I’m a tool-lover and I surely must try some of the tools which are new to me. Actually a few I require to look into; well most really. That’s a nice (and of course along) list of tools which can be applied to larger efficient marketing, for blogging. I am a newbie and often meet the problem of coming up with the new content though, but some of the tools that you stated above were pretty helpful for me.
When using big data for price setting, companies need to remember that they may already have plenty of unused data at their disposal, such as customer preferences and general economic information. The challenge is how to derive valuable insight from this information. For example, does your pricing strategy consider what products a particular customer has purchased over the last five years? What is their disposable income? How much can they afford to pay for a product? Additionally, does your pricing strategy consider macroeconomic indicators like quarterly GDP growth rate, inflation rate, exchange rate, interest rate and government spending of the countries you operate in? Incorporating these insights will lead to better pricing decisions.
Sailthru aims to increase user engagement and conversion through smart data which marketers can use to better understand and respond to users in real time. This results in a personalized user experience in the form of targeted emails, for example, or a homepage tailored to an individual’s interests. Sailthru's clients include Business Insider, AOL . Huffington Post and Newsweek among others. The startup recently raised $19 million.
All in all, the combination of highly targeted Facebook ads, lead magnets, and automated email sequences is an incredibly powerful combination that will allow you to grow your business. Just remember: an email in itself isn’t worth anything. A targeted, loyal customer is what you want—and you attract those customers by providing them something of value.
Saber Blast – This is the simple and intuitive email marketing software I created after I got tired of using Aweber and Mailchimp. Most people don’t know about it since it’s still new but if you’re on the market for an email marketing solution, this offers a lot of valuable features that the competition doesn’t. For instance, Saber Blast helps you increase the number of email subscribers you capture, provides automated follow-up (easy to manage autoresponder) and recommendations on who is and isn’t a lead from your email list based on their engagement levels. At it’s core, it’s designed to grow your business. It has minimal features when it comes to the design of your newsletter since we believe that’s actually a distraction from taking the revenue-growing action of creating great content to quickly and painlessly send to subscribers.
يقوم فريق العمل بسنفرة و جلي البلاط بالطائف والسيراميك والرخام ويكون بأحدث وأدق الأجهزة والتقنيات وبدون استخدام أي مواد كيماوية تؤثر سلباً على لون ومظهر الرخام أولون السيراميك أو لون البلاط كل هذه الخدمات وأكثر سوف تجدها مع أفضل شركة جلي البلاط بالطائف ومع أفضل فريق عمل ذو خبرة عالية ويكون بأفضل المعدات المستخدمة في هذا المجال ومن المعروف أن كل منزل أو شقة أو مسجد أو مؤسسة تحتوي أرضيات من الرخام أو السيراميك أو البلاط ومن الضروري جداً تنظيف هذة الأرضيات بصفة دورية وجليها وسنفرتها من أي أوساخ أو بقع وأتربه كي تعطي بريقاً ولمعان ومظهر جميل شركة جلي البلاط بالطائف رخيصة
Saber Blast – This is the simple and intuitive email marketing software I created after I got tired of using Aweber and Mailchimp. Most people don’t know about it since it’s still new but if you’re on the market for an email marketing solution, this offers a lot of valuable features that the competition doesn’t. For instance, Saber Blast helps you increase the number of email subscribers you capture, provides automated follow-up (easy to manage autoresponder) and recommendations on who is and isn’t a lead from your email list based on their engagement levels. At it’s core, it’s designed to grow your business. It has minimal features when it comes to the design of your newsletter since we believe that’s actually a distraction from taking the revenue-growing action of creating great content to quickly and painlessly send to subscribers.
An event landing page, beacon technology, and email follow-up software are all valuable for marketing your event, but integrating them can be difficult. That’s why best-in-class marketers leverage event technologies with all-in-one tools that allow them to see the big picture, and provide prospects more relevant and on-target communication. They can help teams promote their event before with things like custom invitations, engage with their business during via custom apps, and report the results afterward with powerful analytics.
I’ve seen all the video marketing stats and, yet, the numbers never cease to amaze me. I mean, I never thought video could take off how it has, but I am loving it. It is such a great tool for marketers of all sizes, especially the smaller businesses and brands. Anyway, I really love lists like these because you, as you know, you can never have too many tools to make a variety of several different types of videos.I have tried Powtoon and Renderforest and really like them. But I look forward to trying more on this list but would love to add another one here, if that’s cool. I’ve been using slide.ly/promo and they have footage that you can choose from. They have a ton of stuff including animated clips too. Thanks again for this great list.
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Pawan, this is a great list. Some tools I know, some I’m trying out (like Drupal) and others I have yet to try. I will humbly add proofhub to this list in a Content Collaboration Tools category…another platform that is great to work collaboratively and efficiently. It allow us to receive real-time messages, assign tasks, start discussions, file sharing and more.
The offer’s landing page needs to be very concise. Be clear about what the offer is, why it’s valuable, why they ought to take advantage of it now, and include a short form with their contact info so you can start tracking them as a lead. Once that’s done, you can begin communicating with them by email to usher them along to the next stage of their decision-making process.

Let’s say you pay $500 for a billboard (this is excluding the amount you would pay for someone to design it) there is no way of lowering this cost. With Facebook you can spend a small amount each month and rapidly increase your audience and receive all of this data that you can use to make your campaign stronger. By “small amount” we mean $10. Yes you can actually grow by spending only $10 a month!


Thanks so much for all the advice and your down to earth ‘get on with it’ attitude. I am one of your total newbie followers who has got on with it (slowly and a bit methodically). Thanks to you and Jennifer Ledbetter I.ve got my first project up and running. Grim on kw research and soe – too busy working out wordpress, html text links, hoplinks, blah blah blah!
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.
Why It Is Important: “It helps me keep all of my communications straight. It integrates with the majority of the tools out there, so it eliminates redundancy. I can login to most tools with it as well, so I don’t need to remember passwords. The HubSpot CRM is an amazing tool, for example, so with the Sales Pro add-on, it supercharges the way I use my email and makes my inbox an extension of my CRM. It’s the most efficient part of my business. I love it!”
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