Hi Pawan, what a fantastic compilation! I know what i’ll be doing this week – checking out the items on your list! Thanks so much for sharing. My I suggest an add to your list – CrossCap Marketing Calendar Software – omni-channel marketing calendar that allows marketing stakeholders to collaborate and outline strategy, execute initiatives, and track performance in a single system. Feel free to check it out: https://www.crosscap.com/marketing-calendar
I had also felt the same things which spurred Matthew to create a blog that contained actionable material. At that time, guest blogging was in much vogue with established sites like Problogger, Copyblogger, Johnchow accepting filler content in the name of guest posts. If 6 posts went live each week, 5 of them would be guest posts with rehashed content.

You want to keep your eye on “impressions” which is how many times your ad was shown. “Clicks to website” is how many clicks your site has received. Depending on your aim you’ll want to focus on “conversions”, “calls”, “clicks”, and “key page View” as well. Analyze your key metrics regularly to see if you if you need to make changes to your strategy.


Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.
Why It Is Important: “Aside from HubSpot, Jira is the hub of all activity in our organization, regardless of team, position, or seniority. While at a high-level, it may seem like just a fancy “to-do list,” it’s become so much more than that. Jira gives everyone full transparency into their peers’ work. It what keeps us all on the same page, allowing anyone to evaluate workloads, project progress, capacity, and overall productivity. Yes, we’d love to see some UX/UI changes, but in the past year, Jira has become indispensable.”
If you own a small business or are doing marketing for one, especially if this is your first foray into internet marketing, HubSpot could be a really solid tool for you to try. Hubspot offers users a basic version of its suite of tools entirely for free - forever. This isn't a one-month trial. More fully featured packages will cost you, but there is a range of prices - some as little as $50/month - and you're likely to find one that fits your needs.

Act-On isn't a CRM, but it is a solid choice for small and growing companies who want to provide their sales teams with information allowing them to focus on prospects that are most ready to buy. The Act-On platform offers tools to help your team with email and newsletter marketing, media prospecting, web page optimization and lead management and conversion efforts. Particularly notable is Act-On's simple CRM integration, which can make it a good tool for businesses who want to start small, focusing on lead-management capabilities and grow their marketing efforts over time.
Setting your goals should rely on the knowledge you glean from reviewing your metrics. Study your Google and social analytics to help you determine the attainable and realistic aspects of your goals. For example, getting “more” likes for your product’s Facebook page is desirable, but it’s not a particularly SMART goal. Getting 100 new Facebook likes within three months, however, is much SMARTer.
You can’t retarget with potential customers with traditional media. Retargeting is one of the reasons why digital marketing is so successful. When a customer interacts with your advertisement on Google, Facebook, Instagram or any other channel, you can track their every move and use this data to retarget them in the future. Wondering why that ad for those shoes you looked at last week keeps appearing in your newsfeed? You are being retargeted and chances are high that one day you will revisit that store and purchase them. After all if they keep appearing this must be a sign right?
In the online world, what you think is important isn’t always important. You have to remember that the lab rat — or customer — is always right. If customers have a choice of yellow and blue and tend to pick yellow, then yellow is the way to go. Immediate feedback can help drive the direction of your online marketing campaign. Try, test, and measure to determine what works and what doesn’t.
There are many popular marketing solutions on the market, and it can be hard to know what distinguishes one product from another and which is right for you. To help you better understand how the top marketing systems stack up against one another, we created a series of side-by-side product comparison pages that break down the details of what each solution offers in terms of pricing, applications, ease of use, support and more:
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Since 2012 Slidely has given people the ability to create video slideshows or music videos from your existing photos, music or video clips. You can then directly post your new slideshow onto Facebook, Twitter, Instagram, YouTube, and Pinterest. There’s also widgets and badges so you can embed the clip onto a blog or website. What makes Slidely stand out is it’s also a social network where the community can share and view each other’s work.
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The essence of every successful online marketing video is creating something fun.  Is creating something exciting and shareable. Boring videos get buried. People love things that make them forget their daily troubles and routine. Focus on humor and inspiring stories. With our templates, we help you with the other part of creating a great video: compelling visuals and designs specifically made for your different needs: explainer videos, internal communication videos, business presentation, Instagram video stories and more!
One thing that is unique about the Marketing 360® platform is it’s a combination of both talent & technology. This means, you not only get the best tools you need to market and grow your business online, but you also get a dedicated marketing team who does everything for you. This allows you to focus on running your business while we focus on driving you business.
Data Security – You have entrusted your data to a third-party service provider. This data is accessed by your employees with mobile devices everywhere. So, it is important to ensure only the right people get access to the sensitive data. Make sure ex-employees are prevented from accessing the system after leaving the company. Do your homework and a select a vendor that uses the latest data security technology.
However, your emails are nothing without an email list to send them to. So who’s emails should you try to get? Your website visitors of course! These are people who most likely have interest in what you are selling and you have the opportunity to convert them into an email subscriber. Email capture on your website is so important and you must actively engage visitors to build your list.
Pop-up forms provide visitors with a quick, convenient way to share contact information and subscribe to your list while they’re browsing your site, making them a powerful tool for audience growth. They’re easy to add to your site, and they’re proven to work—our research shows that Mailchimp users have seen their list growth rate increase by an average of 50.8% after adding a pop-up form to their site.
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