The tool is very easy to use, especially considering the results you get by using it. The whole process is entirely drag-and-drop, so all you need to do is browse through the different elements and drag and drop them into your video. You can add all kinds of images and animations, objects, backgrounds, as well as sound and text, in order to create a fun, engaging animated video.
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Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.
Sales Insight – The marketing software should help your sales team to prioritize and interact with promising leads to close deals faster. You should be able to identify hot leads and engage them with smart campaigns. Understand the moments when a lead shows interest in buying your product. This can help your reps be prepared at all stages of the sales cycle to engage promising leads at the right time for effective results, as well as to maximize conversion ratios and boost profitability and customer satisfaction.

Jesse – thanks for your note, but Google is merely focusing (still!) on placing a solution. If you email me, I’ve just written a paper on the entire set of systemic issues that need to be managed that are outside our purview and idiosyncratic, based on change, consensus, buy-in, relationships, etc. There are 13 distinct steps (starting from an idea) that buyers go through to enlist colleagues, figure out if they can fix a problem internally, etc, that buyers go through before they can bring in a new solution. Sales enters at step 10. The Google material isn’t doing anything really different. [email protected] and, btw, my first name is ‘Sharon Drew’ 🙂


Find a market that is hungry for a product or service and give them what they want. Succeeding as an entrepreneur and as a marketer requires a combination of offering the right product, crafting the right message, and getting that message in front of the right audience. If your marketing campaigns aren’t bringing you a positive return on investment, you may have missed the mark on some, if not all, of these components.
Pawan, this is a great list. Some tools I know, some I’m trying out (like Drupal) and others I have yet to try. I will humbly add proofhub to this list in a Content Collaboration Tools category…another platform that is great to work collaboratively and efficiently. It allow us to receive real-time messages, assign tasks, start discussions, file sharing and more.

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This is an awesome post, thank you so much for sharing this. I am using 4 tools that I don’t see here that I hope you can find useful as well and the best part is that they are free. 1. snappa.io/app is a tool that allows you to customize graphics for your posts. 2. I use these 3 in conjunction to organize bloggs in one place for later reads/listen – I place the blogs i am interested in reading on http://feedly.com/ I can then save the ones i am not able to read to https://getpocket.com so I can listen to them later with Lisgo.org which easily integrates with pocket.
Software expert Rachel Kramer is the business development representative for QASymphony, an Atlanta-based company responsible for the creation of purpose-built testing and test management tools for utilization in software development. Kramer’s expertise in the conceptualization and development of QA tools has aided the company as it seeks to streamline the software testing process in the most efficient and effective way possible.
There are scores of good quality marketing tools out there. Top marketing software providers tout their system as the best in the online business environment. But, do not go by the marketing gimmicks of the vendors. You know best what your business needs are. We have prepared this buyer’s guide to help you select the best marketing software app for your requirements. You can also check out our article about top 10 marketing software platforms to do a comparison of the best tools on the market.
Awesome list, Pawan. I have used a good number of them, especially Outbrain, superb tool. I would like to offer one myself, Tweet Rocket. It’s a great tool for any business (or individual) who needs growth of relevant followers over a short period of time. A great tool that we use for many clients, and the results are fantastic! https://thetweetrocket.com
Creating definable, executable goals, achievable one to-do-list item at a time, not only chips away at the larger project, but also provides the continuity and momentum essential to achieving long-term goals. As grand as anyone’s ambitions may be, they can only be realized one day–one task–at a time. The notion of defining goals and action items and writing them down (which increases our accountability to ourselves for executing those items), then following through in eay-to-digest 15 minute increments, is the perfect recipe for sustainable progress toward any goal.

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The first thing Jessica advises to a beginner is to install an app called “Profit Bandit”. This app scans the barcode on any item to see if it’s recognized by Amazon. If it is, the app tells you the current selling price of the product and thereby you can gauge the profit that you’ll get by selling the item. The app also shows a rating of the best selling items which can help you buy things that are in demand.
PPC stands for “pay per click” and is attributed to Google’s search and display ads. When you run these ads on Google, you pay a set price each time someone clicks on your advertisement. You will need to come up with a keyword strategy that aligns with your business. There is a lot that goes into a keyword strategy like choosing words with high search volume that have a low cost per click. When Google users search your target keywords your ads will appear. With PPC you have the power to create your own ads and you are also in full control of your budget. Some keywords are relatively inexpensive per click like “men’s t-shirts” at $1.70 per click whereas some are extremely expensive like “car accident lawyers” at $209 per click.
Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services. Video examples from across different sectors will inspire ideas of how you can use video marketing to reach and influence a wider audience.

The business card will never die so make sure you invest in a great one and hand it out wherever you go. Print ads (newsletters, newspapers, magazine, flyers, brochures) may not be as popular in this digital age so when you do use them make them impactive by adding coupons and events your hosting with free products and/or services. Billboards are still a great tool for marketing as well. T.V.commercials and radio spots with catchy jingles, memorable characters and slogans can go along way.
This is super actionable and thorough. I find the difficult part is coming up with an actual series for the autoresponder, and moving people towards a sale, vs saying “oh, that was nice.” I find many articles devoted to the lead magnet and landing page, without much attention on the autoresponder series – which can actually trigger a sale. Thank you for sharing your email template.
If you haven’t yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed. This is partly because many business owners have a hard time envisioning the long-term payoff for the hard work they need to do now.

Social Marketing – The software should help you use social media websites effectively to learn about your customers. You can use these networks to get new customers, engage existing customers and create brand advocates by engaging them using referrals programs, sweepstakes, polls etc. You should be able to offer shareable videos and social media sharing buttons to enable your customers to share your content with their social contacts. Plus, the software should offer social metrics to see which social marketing activities drive conversions and sales, and should cover traditional media in an equally good and personalized way.
I would like to share with you some other thoughts in email marketing. It is utmost important to have direct “live chat” functions in the email marketing. I co-found 2ConnectMe live chat tools https://www.2connectme.com which empower email marketer to include “Click-To-Call” button or url link inside the email. When customer click-to-call, it will reach your private chat room. The chat room comes with voice call, video call and screen share. They are 100% FREE.
You hereby indemnify Us and undertake to keep Us indemnified against any losses, damages, costs, liabilities and expenses (including, without limitation, legal expenses and any amounts paid by Us to a third party in settlement of a claim or dispute on the advice of Our legal advisers) incurred or suffered by Us arising out of any breach by You of any provision of these terms of use.

For example, whenever someone subscribes to the Blog With Ben newsletter, they’ll receive a free blogging bundle. This includes four downloadable gifts that can only be accessed by clicking the confirmation link. That’s because the confirmation link redirects the user to my confirmation page, and this is where the subscriber can access my free offer.
Once you know what kind of video you’re going to tell, make sure it’s not too long. You only have a couple of seconds to grab the attention of the viewer, so make it count. You also want to make sure that the video includes a call-to-action, is embedded onto your website, shared on social media, and contains all the SEO basics — transcription, keywords, tags, thorough description, and a catchy title.
Hi Pawan, what a fantastic compilation! I know what i’ll be doing this week – checking out the items on your list! Thanks so much for sharing. My I suggest an add to your list – CrossCap Marketing Calendar Software – omni-channel marketing calendar that allows marketing stakeholders to collaborate and outline strategy, execute initiatives, and track performance in a single system. Feel free to check it out: https://www.crosscap.com/marketing-calendar
Why It Is Important: “This is one of the most critical pieces to our technology ecosystem because it helps us drive every new sale. It also supports all existing clients, helping us plan, comxmunicate, and get authorization for sprint plans. Our close rates have skyrocketed. We’re expanding relationships with existing clients. We simply would not live without the ability to grow faster, and healthier and that’s the capability that PandaDoc has brought our agency.”
Medium Businesses looking to improve efficiency. Medium companies are in a constant development process, and they need to improve lead management by nurturing buyers to a sales-ready position, and by scoring them to examine which ones are more willing to buy. They need marketing software to automate the process, and to let agents focus on more attention-demanding aspects.
In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age:
This is a great list Pawan! I do ask you consider adding PeopleVine (https://peoplevine.com/) a new platform that merges CRM, CMS, Sales, and automated marketing and leverages individual customer data. In the age of analytics I think many businesses miss out when they don’t make data-driven decisions. PeopleVine does a great job of using customer data for personalized marketing and simplifying business operations.
 It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
Just as search engines return different results when you search for a term in different locations, your website will look different depending on who is looking at it. Though it will be a technical challenge to show customized content, an increasing number of consumers are demanding personalized experiences. Digital marketing teams that can’t meet these demands will not help their organizations compete in today’s market.
SalesPanda helps you create SEO ready content using its Content Editor which provides industry ready editable templates for case studies, brochures, articles, blogs etc .Each such content when created and uploaded on SalesPanda gives you an additional page on your website. Blogging, using SalesPanda is simple as you can use blog templates and insert relevant keywords in the blog to generate inbound traffic. These blogs,can be organized by solution or service areas as well as industry for better browsing and search.

Hi Pawan, what a fantastic compilation! I know what i’ll be doing this week – checking out the items on your list! Thanks so much for sharing. My I suggest an add to your list – CrossCap Marketing Calendar Software – omni-channel marketing calendar that allows marketing stakeholders to collaborate and outline strategy, execute initiatives, and track performance in a single system. Feel free to check it out: https://www.crosscap.com/marketing-calendar


Infusionsoft provides comprehensive and cost-effective marketing and sales software for small businesses. As part of its marketing suite, Infusionsoft offers marketing automation and e-commerce tools as well as CRM. Infusionsoft makes it easier for small businesses to convert leads with its all-in-one solution. The company recently raised $54 million and acquired GroSocial for what's rumored to be about $30 million.
Sometimes this just means cashing in on some old favors, other times it means we’ll share one of their lead magnets on our account too. Sometimes we’ll work out a deal where we’ll do five caption shoutouts of their account in return for them sharing just one of our lead magnets or something similar. If necessary, sometimes we’ll even pay money to have them share one of our promotional posts.
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