In my premium flagship program, Virtual Summit Mastery, we make it as easy as possible for you for you to implement everything for your summit. You will get done-for-you email automation templates that you can use for the pre-summit promotion, during summit email and post-summit phase to communicate with your audience. They work seamlessly with ActiveCampaign so that you can import them with a few clicks, tweak the copy get them working for you. This is a game-changer for email marketing - you get the copy and tech automations all-in-one.
But affiliates can be very guarded when it comes to their mailing list, we can’t blame them because we jealously protect our own email list too. When it comes to asking someone to promote you over their highly valuable email list you have to make sure that you’re offering them and their audience something that’s worth their time. Which is why we we strove to make sure our lead magnets were as valuable as possible so that their audience wouldn’t see this cross-promotion as spam, but something that’s worth their time.
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.
Marketers that want to measure the ROI of marketing projects should look for software that provides detailed analytics. While this functionality is often included in other types of marketing software, you may want to consider the in-depth reporting tools offered by best-of-breed marketing analytics and social media analytics software. Additionally, businesses that need help planning and executing marketing campaigns can consider marketing resource management software.
With so many projects in the works simultaneously, it’s seemingly impossible to ensure they get done on time. Using project management technology, best-in-class marketers keep team members on task by making sure they hit key checkpoints along the way to completion. Using all-in-one software with custom workflows and communication tools, they meet deadlines promptly and efficiently.
Why It Is Important: “With the complex workings of an agency, we couldn’t live without setting up complex task logic (repeating tasks automatically, assigning multiple people to complete a task, task dependencies), creating milestones for important dates and time tracking for accurate client billing. In addition to the typical project management features like being able to see which tasks are ahead / behind, keeping all of project messages in one place and organizing all our important documents, Teamwork helps us manage how we’re using other tools and how we’re managing our time for peak performance!”
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Nearly 60% of businesses spend between $1,000 and $5,000 on search engine optimization tools every month. That’s not surprising, considering 78% of marketers say they find positions 1-3 on search engine results pages to produce the highest number of clicks. This category of software will help you spy on competitor strategies, find unique link-building opportunities, and optimize your content for search engines.
Sales Insight – The marketing software should help your sales team to prioritize and interact with promising leads to close deals faster. You should be able to identify hot leads and engage them with smart campaigns. Understand the moments when a lead shows interest in buying your product. This can help your reps be prepared at all stages of the sales cycle to engage promising leads at the right time for effective results, as well as to maximize conversion ratios and boost profitability and customer satisfaction.
As you already know, search engines have the power to send you thousands of visits per month. In fact, if you optimize for the proper keywords, a single page on your website could be receiving over thousands of visitors from search engines on a monthly basis. Massive traffic is why you can’t ignore SEO. While it takes time before you start seeing results, the outcome would be worth the effort. 

By being on my newsletter or autoresponder, it’s an investment of time on the part of my subscribers. It’s my job to provide valuable content to give them an ROI on that time invested. When I’m confident I’ve done that, it makes sense to say “You’ve put in time and gotten value from what I’ve given you. If you now put in time and money I’ll give you even more value.”


Picovico is an online tool that automatically creates slideshow videos from your photos and video clips in minutes. With exciting features such as voice-over, video clips, and pre-defined video templates, it empowers you to create beautiful slideshow video in a few simple steps. The videos you create can be downloaded and/or exported to your social media profiles. Picovico offers videos for personal and professional use, and API option for bulk videos.

Pawan- What a crazy list of tools. I must say you have done a great job here. I am sure this list here might have taken weeks of preparation. Great work! I would like to make an addition to your social media management tools i.e SocialPilot. It’s a social media automation tool that helps you with scheduling, managing, publishing and analysing your posts. It has a freemium model that allows from solopreneurs to small businesses to marketing agencies to get hold of the tool. You can get more details of SocialPilot here: https://socialpilot.co/
Formed in 2011 WeVideo is a Software as a Service tool that gives users the power to create and edit engaging videos for your business. Even if you don’t have any experience in creating videos, WeVideo gives you the opportunity to essentially be the director of your video by giving you full creative control when working with the company’s professional graphic designers. You can also customize your videos by adding your logo, color scheme, info cards, calls-to-action, and then publish the video onto platforms like YouTube. One of the most appealing components is that you can invite team members to collaborate and contribute on videos.
The best way to approach a giveaway is to offer something that’s valuable to your target market. For example, when you’re building an online cooking community, giving away kitchen appliances might be a great way to attract an audience. Of course, there might be a subset that is only interested in the price than what else you have to offer, but in the end using Giveaways can bring in a lot of new leads.
Some features on the Service require payment of fees. If you elect to sign up for these features, you agree to pay Us the applicable fees and any taxes as described on the Service. All payments due are in the U.S. dollars unless otherwise indicated. Upon payment, You will have access to the chosen features immediately. If Your use of the Service is terminated for any reason, whether by You or by Us, You will lose and forfeit any time remaining on Your account with Us.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
Note: This is the exact set up recording gear I used for my multiple 6-figure summit, List Building School and what most of my successful VSM students tend to use as well. I’ve since updated my own setup to up the quality 100 times at least, and as that’s more advanced and cost a few $1,000 I won’t go into it here (I do cover the exact tools and setup I use now in my premium flagship program Virtual Summit Mastery though).
There’s an old saying that when the only tool you have is a hammer, every problem tends to look like a nail. Fight that kind of thinking as much as you can. Your plan may call for expertise you don’t have, or actions you aren’t very good at. So make some room in your plan to partner with someone else. If you’re great at connecting with customers but lousy at technology, find a partner whose strengths and weaknesses perfectly complement yours. Believe me, that person is out there and wants desperately to work with you.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
To get started, find the top 5 -10 content pages on your website and create a custom Content Upgrade for each post. Once that’s done you can continue on down the list until you have a Content Upgrade for every page on your site that receives a good amount of traffic each month (note: ‘good’ is in context of your website, your traffic and your business – for some businesses it’s 100 visits per month on a content page, for others it’s 1,000).

To get started, find the top 5 -10 content pages on your website and create a custom Content Upgrade for each post. Once that’s done you can continue on down the list until you have a Content Upgrade for every page on your site that receives a good amount of traffic each month (note: ‘good’ is in context of your website, your traffic and your business – for some businesses it’s 100 visits per month on a content page, for others it’s 1,000).

Infusionsoft provides comprehensive and cost-effective marketing and sales software for small businesses. As part of its marketing suite, Infusionsoft offers marketing automation and e-commerce tools as well as CRM. Infusionsoft makes it easier for small businesses to convert leads with its all-in-one solution. The company recently raised $54 million and acquired GroSocial for what's rumored to be about $30 million.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.

The best way to approach a giveaway is to offer something that’s valuable to your target market. For example, when you’re building an online cooking community, giving away kitchen appliances might be a great way to attract an audience. Of course, there might be a subset that is only interested in the price than what else you have to offer, but in the end using Giveaways can bring in a lot of new leads.


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But if you are not professional in this field, or short of time I suggest you use online platforms for creating your videos, as they’re safer, easy to use and also much more beneficial. One of them you can try is RenderForest. It’s an online video production tool, that has both free and paid versions. You can create either your own videos with the help of various templates or order a completely new video. Below are some template examples:
Hello Pawan, This is one of the best content marketing tools list ever I saw. I bookmarked this page for my next content marketing strategy. In Profession I am a graphic designer but blogging is a hobby and your list will help me to grow my graphic related blogging and I will surely benefited with your tools list. https://www.ukclippingpath.com/5-unique-tips-for-beginner-product-photographer/

Online marketers will be able to serve customized content to their website visitors by tapping into their knowledge base to determine which content will be more engaging to each visitor. Netflix does an exceptional job providing visitors with individualized recommendations based on the movies and shows they have watched. You can apply the same concept when designing your website by refraining from thinking of your page as a static site. For example, look at “time spent on page” data to determine what the visitor is interested in; the next time that particular visitor comes to your website, you can show them relevant content based on their browsing history.

4. Make sure your existing marketing materials promote your online presence. Make sure that all of your print advertising; business cards, letterhead, etc. display your web address. In addition, you should mention your website address on your phone message, in the signature of the emails of everyone in your company, and in any radio or television advertising. This simple step can drive a good deal of highly qualified prospects to your site for relatively little cost, but many companies are still using the same marketing materials that they used before they had a website (and missing out on a great opportunity to build traffic).


 It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
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