HubSpot is an especially good choice for small business owners with little or no experience in internet marketing. To start with, HubSpot offers a truly free product, in addition to more robust and affordable paid options, that allows access to a broad set of tools. That's a major benefit when you consider that some enterprise-level marketing solutions can cost thousands per month. It's also a complete CRM, and some of the tools it offers include:
If you are committed to growing your organization, but struggling to map out the process using digital marketing, here are the steps you’ll want to take. Some of these apply to your organization as a whole and not strictly to digital marketing. However, they are key areas we see many small businesses and nonprofits haven’t clearly defined. Just posting on social media won’t get you the results you want if you haven’t defined your strategy.
There are many popular marketing solutions on the market, and it can be hard to know what distinguishes one product from another and which is right for you. To help you better understand how the top marketing systems stack up against one another, we created a series of side-by-side product comparison pages that break down the details of what each solution offers in terms of pricing, applications, ease of use, support and more:
Before launching your campaign, make sure you have a clear goal as well as a plan for measuring whether or not you meet your goal. Most digital marketers will judge the success of a campaign by online events, such as site visits, form completions, or online purchases. However, you may also want to measure offline metrics like phone calls or in person visits to a brick and mortar store. Offline metrics are essential to campaign performance, but are frequently over looked.
Why It Is Important: “We are a HubSpot Diamond Partner so we kind of live by HubSpot. Aside from that, it is hands down the most valuable tool we use. It stores pretty much every piece of data from our marketing and sales teams and provides insights on the most essential metrics alongside the tools needed to improve them. The most important thing HubSpot does for New Breed is host our website. Our website on the HubSpot COS allows us to generate highly qualified traffic and host our most important content. It’s our most valuable asset without a doubt.”
First released in 2012, VideoScribe is a software company that lets users create whiteboard-style animations automatically. That may sound too good to be true, but this seemingly difficult task is achieved by letting users select and add the image, text, music, voice over, and canvas which is then converted into a unique whiteboard video. Where there are thousands of royalty-free images and music to choose from, VideoScribe allows for customization by letting users change the background or add content like GIFs. Once the video is created, it can be shared through email, Facebook, or YouTube.
How to launch an online course and make $220,750 in 10 days – this article is a complete breakdown of how Bryan Harris made $220,750 launching his email marketing course. It includes the entire process he went through from building the list, to launching the product. As you can see from this post… it’s epic. Plus he uses a Content Upgrade that includes templates he used to launch his course. Very compelling.
Inbound marketing gets buyers to find you. This is done by providing interesting, helpful content on websites, blogs or social media that engages buyers. Businesses using inbound marketing tactics should look for software that helps optimize marketing content for Web search (so that buyers can easily find it) and provides lead nurturing functionality—for example, inbound marketing automation, content marketing or search marketing applications.
1. Make sure potential customers can find you on the search engines. Most businesses don't take advantage of search engine optimization, but few things on the Internet can be as beneficial. A recent Forrester Research report showed that 80% of web surfers discover the new sites that they visit through search engines. According to iProspect, 85% of web users use search engines to find solutions and vendors. A properly executed search engine optimization campaign can drive numerous, highly targeted visitors to your site, typically at a fraction of the cost of traditional advertising. Without high search engine rankings, you will only get visitors that find your web address through word of mouth, regular advertising, or other limited means.