SalesPanda helps you create SEO ready content using its Content Editor which provides industry ready editable templates for case studies, brochures, articles, blogs etc .Each such content when created and uploaded on SalesPanda gives you an additional page on your website. Blogging, using SalesPanda is simple as you can use blog templates and insert relevant keywords in the blog to generate inbound traffic. These blogs,can be organized by solution or service areas as well as industry for better browsing and search.

Many people believe that marketers with the biggest email lists make the most money. This is not necessarily true. The size of your list is not as important as the relationship you build with your list. Make sure you have a system in place that converts your website visitors into email subscribers. Then, give your subscribers a ton of value that helps them solve their problem. This helps you to earn their trust over time. When they trust you, they will buy from you. Your relationship with your subscribers is more important than the number of subscribers you have.
It’s not as clear cut as it seems. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them. For example, Marketing AI measures analytics for your content, then helps you better optimize your content. In this case, should Marketing AI fall into the Analytics or Optimization tools group? In this case, I placed them in the Analytics group. However, Parse.ly is a relatively similar tool I decided to place into the Optimization category.
Nearly 60% of businesses spend between $1,000 and $5,000 on search engine optimization tools every month. That’s not surprising, considering 78% of marketers say they find positions 1-3 on search engine results pages to produce the highest number of clicks. This category of software will help you spy on competitor strategies, find unique link-building opportunities, and optimize your content for search engines.
Hi Pawan, what a fantastic compilation! I know what i’ll be doing this week – checking out the items on your list! Thanks so much for sharing. My I suggest an add to your list – CrossCap Marketing Calendar Software – omni-channel marketing calendar that allows marketing stakeholders to collaborate and outline strategy, execute initiatives, and track performance in a single system. Feel free to check it out: https://www.crosscap.com/marketing-calendar

On your website you can also use clever calls to action or CTA’s to entice users to buy. CTA’s are typically action buttons that tell customers what you want them to do like buy, like, share or contact you. You can’t really link your newspaper advertisement to more information. Everything on your site is right there ready for your customers to purchase. If they see an ad in the newspaper they have to physically go take action and probably be reminded to do so several times (and then they still may not take action).


نظرا لاننا نمتلك عدة مقومات مميزة تختلف عن الشركات الاخرى المنافسه مثل مصداقيه عاليه فى السوق السعودى وخاصة في الطائف واننا تتمتع بكامل المواصفات الموثوقه من قبل وزارة الصحة واننا تستخدم اقوى مواد التنظيف العالمية عالية الجودة وتمتلك اقوى فريق عمل بالدمام ذو الخبرات الطويله فى باع التنظيف و اسعارنا متواضعه جدا تناسب كافة شرائح الطائف ويوجد لدينا عروض خاصه للعملاء الجدد ويوجد ضمانا يدوم لفترات طويله على مدى جودة الخدمه المقدمه و سياسة ممتازه فى التعامل مع العميل وكانه عميلنا الوحيد و سرعة تنفيذ المهمه المطلوبه وفى الوقت المحدد مقارنة بباقى الشركات الاخرى فاننا الاوائل فى هذا المجال يوجد لدينا خدمه 24 ساعه لنثلك اينما كنت وفى اى وقت نتميز بالكفاءه والدقه اثناء اداء مهام العمل نبذل التفانى والجهد المبذول فى عملية التنظيف ويكون التنظيف على المستوى الفندقى الذى يبهر الجميع شركة جلى بلاط بالطائف من افضل شركة تنظيف موكيت بالطائف رخيصة
In the past we had many different lead offers using only discounts; everything from 20% off to buy-one-get-one-free.  Take a minute to understand your potential customers’ decision chain, and what’s most important to them. Once you do that, you can match the right offer.  We now offer a free trial of our product to get leads to the top of the funnel.  Then we try and educate them about the value of language learning, and throw in a tasty offer offer from time to time.  With this multi-staged approach, we're beginning to see much higher conversion rates and lower CPA.
Wow, ultimate list indeed! Thank you for this! You might also want to add MyConversionBrain ( http://www.myconversionbrain.com ) to this list. I find their lead management and conversion automation platform very easy to use. It’s an ideal interface for me, as I’m not too savvy when it comes to technology! 🙂 I think, the best feature of MyConversionBrain is that they’re based on Intelligent Marketing. They’re able to track leads and identify the person behind it, their geo location, ip address etc. so you’ll know if a competitor is sending out fake enquiries. Knowing more about the people who visit my site allows me to understand what they need. I even get alerted when a person comes back to my site, which makes our follow-up’s much organized. Lots of great features to help me boost the ROI on my marketing investments. MyConversionBrain has incredibly improved my small jewelry business, and I know it’ll also do wonders for other businesses too, especially the small business ones.
Live-streaming has come a long way, it’s great if you want to broadcast your events to the world where you wouldn’t be able to normally. A lot of smart marketers and business owners use live-streaming of events to better engage with their followers and customers through the form of Q&A. A really good thing about live-streaming is you can repurpose the content however you want after the event.
In the online world, what you think is important isn’t always important. You have to remember that the lab rat — or customer — is always right. If customers have a choice of yellow and blue and tend to pick yellow, then yellow is the way to go. Immediate feedback can help drive the direction of your online marketing campaign. Try, test, and measure to determine what works and what doesn’t.
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.
Gone are the days of people buying things because of a great commercial or print ad. Today’s consumers are much more intelligent and will turn to family, friends and online research before making a purchase. This is why it’s important to master digital marketing if you want your business to bloom. It was reported by Statista one of the top consumer data providers that the number of global Internet users for January 2018 alone was estimated to be at 4,021,000,000.
The business card will never die so make sure you invest in a great one and hand it out wherever you go. Print ads (newsletters, newspapers, magazine, flyers, brochures) may not be as popular in this digital age so when you do use them make them impactive by adding coupons and events your hosting with free products and/or services. Billboards are still a great tool for marketing as well. T.V.commercials and radio spots with catchy jingles, memorable characters and slogans can go along way.
HubSpot is an especially good choice for small business owners with little or no experience in internet marketing. To start with, HubSpot offers a truly free product, in addition to more robust and affordable paid options, that allows access to a broad set of tools. That's a major benefit when you consider that some enterprise-level marketing solutions can cost thousands per month. It's also a complete CRM, and some of the tools it offers include:

This is a great list Pawan! I do ask you consider adding PeopleVine (https://peoplevine.com/) a new platform that merges CRM, CMS, Sales, and automated marketing and leverages individual customer data. In the age of analytics I think many businesses miss out when they don’t make data-driven decisions. PeopleVine does a great job of using customer data for personalized marketing and simplifying business operations.
We have the right (though not the obligation) to, in Our sole discretion (i) refuse or remove any Content that, in Our reasonable opinion, violates any policy or is in any way harmful or objectionable, or (ii) terminate or deny access to and use of the Service to any individual or entity for any reason, in Our sole discretion. We will have no obligation to provide a refund of any amounts previously paid.
The WordStream Internet Marketing 150 infographic compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.

Before people hand over their email address, you’re going to have to offer them something enticing in exchange. This could be a free eBook, access to a Webinar, or the promise of discounts or deals exclusively for your subscribers. You could even repurpose some of your existing blog content and turn it into a guide or resource list. Whatever you decide to offer, just make sure it’s something people will recognize as holding true value!


Why It Is Important: DRIP amplifies everything for our clients. It helps aggregate and deliver relevant and personalized content across multiple channels – with triggered marketing automations – that converts lookers into buyers. With key customer data insights, we are able to collaboratively optimize a web store, helping our clients achieve business goals while exceeding their stakeholder expectations.
Over 80% of consumers trust online reviews as much as they trust recommendations from family and friends. The more ratings you have the more trustworthy you come across to potential customers. Would you be more likely to give your business to a company with one five star review or a company with 46 four and five star reviews? Many consumers do at least little bit of research before they decide to buy from a new company, so make sure you earn their trust online!
Of course, generating this kind of marketing content takes time and talent. Many small businesses seek help in this arena by choosing internet marketing software solutions that help them optimize their efforts. But how to choose? There are a lot of options out there, and few of them offer the exact same services or are suited to every kind of business.  
One of his readers in Costa Rica Yeison began a blog mytanfeet.com which is entirely about Costa Rica. In less than 6 weeks this guy who could not write English properly had his blog featured on two newspapers and earned $350. Over 90% of bloggers don’t make a cent. Currently, it does over $1000 every month. And they have gone on to launch one of the first multilingual marketing blogs yeisonkim.com.
It’s a best practice to ask the referrer not only for a friend’s email address, but also for a full name so that the message is personalized. Most important, remember to add the referee’s full name to the email as well. By referencing whom the email content was recommended by, you gain instant credibility and will attain much higher conversion rates.
For subscribers who may have been on your list for a longer period of time, a small incentive or discount will often get them talking. Marketers should capitalize on word-of-mouth marketing by incorporating email sign-up on viral components, such as features that allow site visitors to forward products, services, wish lists, information online, notifications and more to their friends.
Why It Is Important: “We’ve been able to flesh out the processes for each of our deliverables in great detail for the management of our internal team and outsourcers. We rarely send emails as we manage most of our project specific communication within the platform. Our clients have increased confidence and a better understanding of everything we do for them.”
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.
Infusionsoft provides comprehensive and cost-effective marketing and sales software for small businesses. As part of its marketing suite, Infusionsoft offers marketing automation and e-commerce tools as well as CRM. Infusionsoft makes it easier for small businesses to convert leads with its all-in-one solution. The company recently raised $54 million and acquired GroSocial for what's rumored to be about $30 million.
Awesome list, Pawan. I have used a good number of them, especially Outbrain, superb tool. I would like to offer one myself, Tweet Rocket. It’s a great tool for any business (or individual) who needs growth of relevant followers over a short period of time. A great tool that we use for many clients, and the results are fantastic! https://thetweetrocket.com
×