Today's companies don't want to just sell their products. They want to be top-of-mind with customers, generating goodwill and engagement. Many businesses do this by creating newsletters, emails, custom landing pages, social media posts and various other forms of content on their websites and apps across a variety of platforms (desktop, mobile, social, email, etc).  
While Internet marketing can mean different things to different people, it's almost always about communicating with potential and existing customers about your company, products and what you can do for them. Some tools provide just a few features, such as email marketing and/or marketing automation. Others are more robust, providing complete platforms referred to as Customer Relationship Management (CRM) software or tools. The primary goal of any of these offerings is typically to convert customer communications into sales, but that's not the only piece of the puzzle.
I would agree with that statement and here’s why you should too. According to research from the Direct Marketing Association (DMA) email returns $40 for every $1 spend on average. In addition, the same study found that email marketing has a buy rate 1000% higher than social media (such as Facebook and Twitter), and double that of organic search engine marketing (SEO).
Thank you for assembling a terrific list of useful tools. Now, I need the Consumer’s Report version, and/or the Men’s Journal version in which they recommend an item for a specific flavor of customer/use/sport, ie. Sunglasses – Best for Fishing, Best for Running, Best for Driving. As a “newbie” to the online marketing world, it is difficult/impossible, and mind-numbing to sift through all of the choices available as well as rationally judge which features will be most beneficial for each stage of business development and growth down the road. I could easily go broke test driving my way down this list and never get my business off the ground. All that said, thank you for the effort and the valuable results.
Why It Is Important: “We are a HubSpot Diamond Partner so we kind of live by HubSpot. Aside from that, it is hands down the most valuable tool we use. It stores pretty much every piece of data from our marketing and sales teams and provides insights on the most essential metrics alongside the tools needed to improve them. The most important thing HubSpot does for New Breed is host our website. Our website on the HubSpot COS allows us to generate highly qualified traffic and host our most important content. It’s our most valuable asset without a doubt.”
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards.
He says, “Look at your most trafficked blog posts or other content offers. You can then use Google Search Console to see the actual search queries that have resulted in people landing on those pages. Is there a common theme or objective behind the search queries that have brought visitors to that page? If so, build a content offer that directly addresses the theme or question behind the search queries.”
It’s not as clear cut as it seems. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them. For example, Marketing AI measures analytics for your content, then helps you better optimize your content. In this case, should Marketing AI fall into the Analytics or Optimization tools group? In this case, I placed them in the Analytics group. However, Parse.ly is a relatively similar tool I decided to place into the Optimization category. 

When it comes to any form of conversion optimization, social proof is one of the more powerful ways to boost conversions. People like to join in things that are already popular and they are TERRIFIED of “missing out”. Social proof is so powerful, it’s kickstarted an entirely new brand of ecommerce called social commerce, where stores and social networks partner together to create an almost communal shopping experience.
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 It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”

Why It Is Important: “We use Jira to support agile project management for all of our internal and client marketing projects. I love it because it helps us break down projects into the smallest elements and assign them to a team member with a deadline. We setup a plan each week, everyone knows what they are accountable for, and we review results at the end of the week. It makes it very clear where improvement is needed. Project management is critical for marketing agencies. We have multiple teams working on multiple projects and with the Jira/agile solution we always know the status of every task and every project, and there is clear ownership of every detail.”


Founded back in 2012, Wideo is an online video platform that allows you to easily create, edit, and share animated videos. Wideo gives you the option to personalize your advertisement, presentation, tutorial or product demo by letting you add your logo, images or even background music. And, if you’re not comfortable with creating a video from scratch, you can use one of the pre-made templates to get you started in just a matter of minutes. You can even hire one of Wideo’s professional graphics designers if you really want something unique.

WordStream Inc. provides online marketing tools and PPC services that help marketers get better results from their PPC efforts. WordStream's easy-to-use software facilitates more effective paid and organic search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Score in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. The company's services deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search. Whether you're new to search marketing or are experienced at PPC management, WordStream's tools for keyword research, PPC bid management, AdWords management, and Quality Score optimization can help grow your business and drive better results.


It's important to note that marketing functionality can also be incorporated into suites outside of the typical marketing software industry. For example, leading event management software often includes some element of marketing, such as tools for creating customizable websites, email marketing and push messaging campaigns. These are described in more detail here.


I am happy to also ask for a plug for my family’s apparel website in the opener of said post if you think this post suggestion is a good idea. Shameless I know…..LOL! But hey maybe it will get your fans to keep submitting ideas. There might be something here to channel your fan base to get us to help your business. Think it over…..You really have reached Malcolm Gladwell Tribe status. And have done a great job with that. At this point whatever you asked the tribe to do they would deliver for you.
In the online world, what you think is important isn’t always important. You have to remember that the lab rat — or customer — is always right. If customers have a choice of yellow and blue and tend to pick yellow, then yellow is the way to go. Immediate feedback can help drive the direction of your online marketing campaign. Try, test, and measure to determine what works and what doesn’t.
SalesPanda helps you create SEO ready content using its Content Editor which provides industry ready editable templates for case studies, brochures, articles, blogs etc .Each such content when created and uploaded on SalesPanda gives you an additional page on your website. Blogging, using SalesPanda is simple as you can use blog templates and insert relevant keywords in the blog to generate inbound traffic. These blogs,can be organized by solution or service areas as well as industry for better browsing and search.
Why It Is Important: “We use Jira to support agile project management for all of our internal and client marketing projects. I love it because it helps us break down projects into the smallest elements and assign them to a team member with a deadline. We setup a plan each week, everyone knows what they are accountable for, and we review results at the end of the week. It makes it very clear where improvement is needed. Project management is critical for marketing agencies. We have multiple teams working on multiple projects and with the Jira/agile solution we always know the status of every task and every project, and there is clear ownership of every detail.”
Marketers that want to measure the ROI of marketing projects should look for software that provides detailed analytics. While this functionality is often included in other types of marketing software, you may want to consider the in-depth reporting tools offered by best-of-breed marketing analytics and social media analytics software. Additionally, businesses that need help planning and executing marketing campaigns can consider marketing resource management software.
If you are a small to medium sized business you need to take advantage of everything digital marketing has to offer. Beating out large competitors is difficult enough. Don’t make it harder on yourself by using outdated marketing methods. There are countless reasons why digital marketing always wins versus traditional marketing. Digital or online marketing allows you to engage with your fans, keep your costs down and builds trust with your customers.
Be warned, most of these so called hackers here are impostors, I know how real hackers work, they never advertise themselves in such a credulous manners and they are always discrete. I have been scammed so many times out of desperation trying to find urgent help to change my school grades, finally my friend introduced me to a group of reliable hackers who work with discretion and delivers promptly, they do all kinds of hacking ranging from;
 It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”

Once you know what kind of video you’re going to tell, make sure it’s not too long. You only have a couple of seconds to grab the attention of the viewer, so make it count. You also want to make sure that the video includes a call-to-action, is embedded onto your website, shared on social media, and contains all the SEO basics — transcription, keywords, tags, thorough description, and a catchy title.
On your website you can also use clever calls to action or CTA’s to entice users to buy. CTA’s are typically action buttons that tell customers what you want them to do like buy, like, share or contact you. You can’t really link your newspaper advertisement to more information. Everything on your site is right there ready for your customers to purchase. If they see an ad in the newspaper they have to physically go take action and probably be reminded to do so several times (and then they still may not take action). 

GoAnimate is an effective tool for helping businesses make professional animated videos. Without any set up required, businesses can start making a video straight away. This do-it-yourself tool requires no large team or budget, meaning businesses can create compelling video content on a low budget. Subscriptions to GoAnimate include unlimited creation, hosting and download.
That said, in an age where tens of thousands of websites are offering content-based lead magnets, you will almost never generate any buzz with a content-based lead magnet. Ebooks are just old news. Checklists, blueprints, and market reports are nothing to write home about. People interested in the topic will absolutely download it, but they probably aren’t going to get excited and tell everyone they know about it.
Yesware is an email platform which makes it easier for salespeople to manage and track emails and thus close more deals. The platform tracks email opens, provides in-email analytics as well as data on user engagement. Yesware syncs seamlessly with CRMs like Salesforce, Microsoft Dynamics and Oracle CRM saving time and increasing efficiency. Yesware  raised $4 million less than a year after its initial seed funding round, making it a startup to watch this year.
Facebook delivers all of your data to you through ads manager. It is user friendly, gives you a simple break down of costs and results, and allows you to control your budget. With traditional media like advertising in a magazine, the only analytics that are really available to you would be how large the magazine’s circulation is, and that’s not going to be super helpful for your marketing campaign.
Clipchamp Create is one of the most generous free online video editing tools I’ve found in my research. The free plan lets you create unlimited video projects, gives you access to all basic editing tools, and allows you to export your videos in 480p output resolution without watermark! (There’ll be a watermark if you use the stock footages, which I thought is reasonable.) 

Why It Is Important: DRIP amplifies everything for our clients. It helps aggregate and deliver relevant and personalized content across multiple channels – with triggered marketing automations – that converts lookers into buyers. With key customer data insights, we are able to collaboratively optimize a web store, helping our clients achieve business goals while exceeding their stakeholder expectations.
We’re in a whole new era. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.
This is a process described by Seth Godin known as permission marketing. The core concept of this idea is that you never market to someone that doesn’t want it, you first have to ask them for their permission. When someone signs up to your email not only do they become a warm lead but they give you their permission to send them offers and to market to them.
Interesting Article ! Quite useful who wants to manage and maintain their brand reputation. I have used their tool http://www.conduitsoftwares.com/online-brand-reputation-management for my brand Crystalusion – Liquid Screen Protector. This tool is great to monitor the feedback of customers, it is easy to use and gives beautiful solution for maintaining brand reputation online.

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Even better was the fact that we had built the Foundr brand up to the point where we had people actually ask to become an affiliate of ours. Our very brand became an important leveraging point for us because we had developed it to the point where people would want to become associated with our brand. Obviously this didn’t happen overnight and it took many years of work to get us to that point, but it was a great side-benefit to all the success we had achieved so far.
We’re in a whole new era. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.
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SendPulse is an integrated messaging platform for marketers which supports a variety of different methods, including email, SMS and web push notifications. The free version allows you to send up to 15,000 emails to 2,500 unique subscribers each month, and gives full access to advanced features like analytics, autoresponders, personalisation, split-testing and a template designer. (Suggested by Nick Richardson)

Digital marketing builds trust with users. You can use social proof like testimonials from previous customers on your website or star ratings in order to show shoppers what others think of your products. Patagonia displays their ratings for every product on their website and breaks it down by stars. As you can see they have 64 five star ratings on this product. Since all of these reviews are accessible to the shopper they can browse and read through all of them if they want. This is something you just can’t do with traditional marketing or even in-store shopping. It would be immensely difficult to show 60+ reviews in a magazine for your product.
WordStream Inc. provides online marketing tools and PPC services that help marketers get better results from their PPC efforts. WordStream's easy-to-use software facilitates more effective paid and organic search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Score in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. The company's services deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search. Whether you're new to search marketing or are experienced at PPC management, WordStream's tools for keyword research, PPC bid management, AdWords management, and Quality Score optimization can help grow your business and drive better results.
Adobe Spark Video provides multiple storyboards, layouts, and themes to help you put together amazing videos. You can access all the features for free! The only catch is there will be a tiny Adobe Spark watermark in the bottom-right corner of your videos. (If you are already paying for Adobe Creative Cloud, you’ll access to Adobe Spark’s premium features, including removing the watermark.)
Data Security – You have entrusted your data to a third-party service provider. This data is accessed by your employees with mobile devices everywhere. So, it is important to ensure only the right people get access to the sensitive data. Make sure ex-employees are prevented from accessing the system after leaving the company. Do your homework and a select a vendor that uses the latest data security technology.
You develop a strong relationship with your email subscribers through showing up in their inbox on a consistent basis. Note that I don’t mean you should be sending them emails every day and night. What I mean is you should think of them as you think of your closest relationships such as your friends and family. You should send them regular messages. It could be once or twice a week.
It is important to create content in a way that is engaging and relevant to your audience, but also time-efficient for you. Repurposing older content and creating evergreen content–content that is always relevant–should be part of your plan. What do you have already? What questions are you answering most frequently for your customers and prospects? Be human. People want to connect with people, so don’t be afraid to add some personal elements. Spotlight a team member or customer, share what you are doing in the community, or add a few fun elements to your content like contests, polls, quotes, or celebrations.
Sales is all about speed. How long does it take you to respond to a customer? Was your conversation efficient while still being educational? Most importantly, did you get there before the other guy? Choosing a CRM to match the lighting speed of your sales team can bog you down in lots of calls and meetings. So we did the research for you to find the top 20 most user-friendly CRM software products. Stop shopping and start selling!
Why It Is Important: “Aside from HubSpot, Jira is the hub of all activity in our organization, regardless of team, position, or seniority. While at a high-level, it may seem like just a fancy “to-do list,” it’s become so much more than that. Jira gives everyone full transparency into their peers’ work. It what keeps us all on the same page, allowing anyone to evaluate workloads, project progress, capacity, and overall productivity. Yes, we’d love to see some UX/UI changes, but in the past year, Jira has become indispensable.”

Pawan, this is a great list. Some tools I know, some I’m trying out (like Drupal) and others I have yet to try. I will humbly add proofhub to this list in a Content Collaboration Tools category…another platform that is great to work collaboratively and efficiently. It allow us to receive real-time messages, assign tasks, start discussions, file sharing and more.


The concept is simple. If someone is reading an in-depth blog post of yours, chances are they’re very interested in what you have to say on the topic. The key is to then offer them something that is directly related to the topic they’re reading about. You know they’re already interested, so by offering instantaneous extra value it’s not difficult to see why people would gladly sign up.

Sometimes this just means cashing in on some old favors, other times it means we’ll share one of their lead magnets on our account too. Sometimes we’ll work out a deal where we’ll do five caption shoutouts of their account in return for them sharing just one of our lead magnets or something similar. If necessary, sometimes we’ll even pay money to have them share one of our promotional posts.


A planned, organized online marketing campaign with rotation through a variety of targeted sites is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than Search Engine Optimization (SEO). It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple online marketing plan in the space of a dedicated day.
Woah. This is a great list! Must have take ages to make. I think you should add DrumUp (http://drumup.io/content-discovery-social-media-management-tool) to your list of Content Curation Tools. It’s a free tool that is great for finding content related to your keywords. It also lets you schedule curated content or your own posts on Twitter, Facebook and LinkedIn.
Simply Measured provides a selection of free reports you can use to analyse various social media accounts, including Instagram, Twitter, Facebook and Google+. Even more in-depth is its Social Traffic Analysis, which works in conjunction with Google Analytics to give an overview of your site’s social traffic, presenting it in a visual and easy-to-read format.

Are you new to digital marketing? If you answered yes, then you may already know this is a complex world made up of cookies, pixels, attribution, and unique KPIs. With nearly 10 years of advertising experience, Experian is familiar with the challenges advertisers face as they prepare for their first digital marketing campaign. Those challenges include: determining a target audience, justifying data fees for targeting, sending a consistent message to every channel and measuring the success of a campaign.


You must have an online presence so invest in a website. Make sure it represents your mission statement and carefully choose its design. The colour scheme, fonts, and graphics must be thematic and cohesive to bring the visitors a piece of mind that they’ve found the right place. There is great software like Adobe’s Dreamweaver to help you construct your website. RightMessage is a software that modifies your site in real time with great options like dynamic opt-ins and even the ability to swap testimonials in that will be similar to the current viewer.
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