Back in the early days of the web, you had to know your way around the “back end” of a website to publish and edit any online content. Coding know-how and programming experience were a requirement for anyone who wanted to develop web pages. Today, that’s no longer the case. Tools like WordPress and Drupal allow you to build websites and post content to the internet in minutes without any prior coding knowledge.
5. Make sure your website content is focused on your customer's needs and interests, not your company. A common mistake that companies make on the Internet is focusing their Internet marketing text too much upon themselves. Visitors are more interested in learning about how your products or services can benefit them than about hearing about how wonderful you are or learning about the history of your company. Unlike other media, on the Internet you have very little time to communicate your company's unique selling proposition (USP). The most effective websites are those that quickly answer the question "Why do I need this product/service?" Here's a quick test- does your Internet marketing copy use words like "we", "us", and "our" more often than words like "you" and "your"? If so, your copy may be too self-centric. A change in focus would likely help you to better connect with your visitors.
Thanks Pawan Deshpande, I was amazed with your vast list of tools. You have covered so many online tools which are undoubtly have lot of importance in today’s digital era. These tools are so much useful for anyone’s website and helpful in various aspects like https://www.aweber.com/ for email marketing, prezi.com to create online presentation, https://www.kissmetrics.com/ that offers person-centric data in real time and lot more.

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