In the past we had many different lead offers using only discounts; everything from 20% off to buy-one-get-one-free.  Take a minute to understand your potential customers’ decision chain, and what’s most important to them. Once you do that, you can match the right offer.  We now offer a free trial of our product to get leads to the top of the funnel.  Then we try and educate them about the value of language learning, and throw in a tasty offer offer from time to time.  With this multi-staged approach, we're beginning to see much higher conversion rates and lower CPA.
Buzzsumo is a content analysis tool which gives you a breakdown of the social shares for content published to any domain, allowing you to discover the most popular and shareable content for your own website – or a competitor’s – and find out which networks your content resonates with. Upgrading to a Pro account also gives you insight into backlinks and influencers, allowing you to see exactly who is sharing your content.

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You don’t have to worry about Google or Facebook suddenly changing their algorithms, because once you have someone’s email you have the ability to communicate with them one on one. Even if all of Foundr’s search rankings and social media presence disappeared tomorrow, we’d still be able to promote our brand and our products to the thousands of people on our mailing list.
What I Used Before This: “Calend.ly. HubSpot calendar is so much more user friendly. All in one is a really important thing to our company. We have a million tools and reducing technology has been a goal for 2017. HubSpot Meetings makes Round Robin booking and Team Booking very easy. It sends out notifications for the meetings and sends out all of our Zoom.us conference information as well. The reminder HubSpot sends from the calendar link has the CRM record attached so it’s very easy to see where we were in the conversation before we meet. Arranging calendars can be a real pain. And this has accelerated our sales process and our operations to a greater extent then most things.”
Nearly 60% of businesses spend between $1,000 and $5,000 on search engine optimization tools every month. That’s not surprising, considering 78% of marketers say they find positions 1-3 on search engine results pages to produce the highest number of clicks. This category of software will help you spy on competitor strategies, find unique link-building opportunities, and optimize your content for search engines.

Inbound marketing gets buyers to find you. This is done by providing interesting, helpful content on websites, blogs or social media that engages buyers. Businesses using inbound marketing tactics should look for software that helps optimize marketing content for Web search (so that buyers can easily find it) and provides lead nurturing functionality—for example, inbound marketing automation, content marketing or search marketing applications.


Groups are specialized list fields that correspond to fields on your signup forms. They let you ask your contacts to self-categorize with preset responses that you provide. For example, a garden shop might ask their contacts what best describes them: a gardener, landscaper, or indoor plant enthusiast. After contacts self-select their interests, you can create internal tags based on group data, or send email campaigns to a segment containing one group, a few groups, or all of them.
If you are a small to medium sized business you need to take advantage of everything digital marketing has to offer. Beating out large competitors is difficult enough. Don’t make it harder on yourself by using outdated marketing methods. There are countless reasons why digital marketing always wins versus traditional marketing. Digital or online marketing allows you to engage with your fans, keep your costs down and builds trust with your customers.

HelloSign is a tool for helping you to get event contracts (and other types of contract) signed by requesting electronic signatures from up to 20 different people. It uses SSL encryption to keep documents safe, and will send out an email copy to everyone who signed a document, for their records. The free version is limited to 3 documents per month from a single sender; paid versions start from $13/month and have a 30-day free trial.
Now if there isn’t anything out there like this….its a huge miss!! Maintaining a company’s website press coverage is a time consuming, mindless job really….all you are doing is taking an abstract from an article someone else wrote about your organization (Newspapers/magazines/television/blogs etc), and creating a link for the reader to read the original article. But however time consuming the job is, it is important to keep the information current, relative, and timely for a lot of reasons and for a nonprofit could mean the difference between getting further press coverage or not.
Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.
Inbound marketing gets buyers to find you. This is done by providing interesting, helpful content on websites, blogs or social media that engages buyers. Businesses using inbound marketing tactics should look for software that helps optimize marketing content for Web search (so that buyers can easily find it) and provides lead nurturing functionality—for example, inbound marketing automation, content marketing or search marketing applications.
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Adobe Spark Video provides multiple storyboards, layouts, and themes to help you put together amazing videos. You can access all the features for free! The only catch is there will be a tiny Adobe Spark watermark in the bottom-right corner of your videos. (If you are already paying for Adobe Creative Cloud, you’ll access to Adobe Spark’s premium features, including removing the watermark.)
The ease of sharing your marketing video content is also another very important feature, which you need to consider when selecting the best video tool. AVS Video editor allows you to share your videos in different ways: Save the video in a suitable format on your PC, you can then burn it in a DVD, adjust the video for your iOS or Android devices, or easily publish your creative video on your social network or website.
One review site that provides valuable insights is G2 Crowd. They score products and vendors based on ratings and reviews gathered from the user community, as well as data aggregated from online sources and social networks. They apply a unique, patent-pending algorithm to this data to calculate the customer satisfaction and market presence scores in real time.
Use the great education you already have available to generate new leads for your business. With a tool like Autoresponder from Constant Contact, you can setup a series of automated emails to automatically deliver your education to people who sign up. This is a simple way to setup a training course that current and potential customers can benefit from.
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If your needs are more pedestrian, try a simpler solution. Direct Response, for instance, performs simple conversion tracking and is much more affordable. There’s also an open source Web analytics tool called AWStats that tracks traffic, referrers, and other data. If you use Google or Overture to target users by sponsoring keywords, you can measure sales with their free conversion-based tracking tools.

These are terrific. One bit I’d like to add: I look forward to a time when we add a facilitation piece, not just a content push piece. We have devoted centuries to getting in, getting seen, finding buyers. But we come in at the last point of the buying decision path – when they make a solution choice. There is so very much hidden from us (consensus issues, systems issues, people issues) that have little to do with our solution and everything to do with their ability to buy without internal disruption, and current marketing capabilities are not addressing this. It’s not hard to get to buyers at their first idea and help them assemble their entire buying decision team. But we’re not doing it. I look forward to the time when we do.

Hi Lilach! Great post here. These are fantastic selection that you have posted. I am wondering about 3 other options in particular that I dont see listed: Criteo, Androll and Treepodia. I am particularly interested in learning more about the latter category since I think it is worthy of a top 10 spots on your listing as well. Any thoughts you have on the services provided by this boutique video marketing company?
One review site that provides valuable insights is G2 Crowd. They score products and vendors based on ratings and reviews gathered from the user community, as well as data aggregated from online sources and social networks. They apply a unique, patent-pending algorithm to this data to calculate the customer satisfaction and market presence scores in real time.
Why It Is Important: “With the complex workings of an agency, we couldn’t live without setting up complex task logic (repeating tasks automatically, assigning multiple people to complete a task, task dependencies), creating milestones for important dates and time tracking for accurate client billing. In addition to the typical project management features like being able to see which tasks are ahead / behind, keeping all of project messages in one place and organizing all our important documents, Teamwork helps us manage how we’re using other tools and how we’re managing our time for peak performance!”

HubSpot is an especially good choice for small business owners with little or no experience in internet marketing. To start with, HubSpot offers a truly free product, in addition to more robust and affordable paid options, that allows access to a broad set of tools. That's a major benefit when you consider that some enterprise-level marketing solutions can cost thousands per month. It's also a complete CRM, and some of the tools it offers include:


I recently started using Wave and loving it, so I had to add it to this post. The first thing that struck me was how easy is it to create and edit videos. Another thing I loved: you don’t need any footage of your own (although you do have the option to upload your own video clips as well), as you’ll have access to a library of over 2.5 million stock videos and photos – as well as a library of 100,000 royalty-free audio clips to use in your videos.
Gone are the days when marketing decisions were guided by intuition and experience. Important marketing decisions are now determined by big data. This refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These figures generate insights that can lead to better business decisions and strategic moves. The application of the right technology improves the quality of decision making and detailing processes.
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The most successful companies online are those that establish themselves as THE authority for what they do in their respective markets. Over an extended period of time, there is no marketing substitute capable of trumping genuine authority. With “traditional media,” big brands have a huge advantage because they can afford to “rent” access to a target audience from the few companies that control it. In the new media world of the web, this is no longer the case.
If you have money to spend, you can easily reach the number one spot on the first page of Google search. But you will still need a strategy to make sure you are reaching the right audience and getting the highest conversion rates possible. Remember, unqualified clicks on your ads can waste your money, so make sure the people that click are genuinely interested in purchasing your product.
What if your customers created great content for free… and this improved your rankings…. and organically added valuable current and relevant content to your web presence? Don’t pinch yourself, this is not a dream, I created RevuCue.com and I have proven it does exactly that!! (and I am not a content writer as you might be able to tell but I do have some folks that do their best at it…)
The tool is very easy to use, especially considering the results you get by using it. The whole process is entirely drag-and-drop, so all you need to do is browse through the different elements and drag and drop them into your video. You can add all kinds of images and animations, objects, backgrounds, as well as sound and text, in order to create a fun, engaging animated video.
Make sure whoever is answering phones is prepared to upsell, offer special discounts and incentives and take orders on the phone. Getting the customer to call or click is only half the equation. Take a page out of Zappos' book and make sure your customer service people understand your product, understand your customers, and are a pleasure to talk to.
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
Thanks Pawan! this is a great list! However, you forgot about VIDIZMO’s digital asset management system. They provide you with a fully brand-able portal for your digital asset management; never hurts to get that extra bit of branding out there does it? Apart from that, these guys also closely work with Microsofts Azure Cloud which, from what I hear, is one of the top cloud service providers out there. You guys might want to check them out for your next list.

What I Used Before This: “We used multiple tools before we switched to Samepage – Teamwork, Trello, Timefox, Basecamp, Mavenlink, Asana. All of these were missing a few elements that we wanted, which is why we kept switching. Sometimes it was because it didn’t have templates, sometimes it was because we wanted a calendar, sometimes it was because it didn’t allow repeating tasks, sometimes it was too complicated and sometimes it just wasn’t advanced enough.”

Note: This is the exact set up recording gear I used for my multiple 6-figure summit, List Building School and what most of my successful VSM students tend to use as well. I’ve since updated my own setup to up the quality 100 times at least, and as that’s more advanced and cost a few $1,000 I won’t go into it here (I do cover the exact tools and setup I use now in my premium flagship program Virtual Summit Mastery though).
Before launching your campaign, make sure you have a clear goal as well as a plan for measuring whether or not you meet your goal. Most digital marketers will judge the success of a campaign by online events, such as site visits, form completions, or online purchases. However, you may also want to measure offline metrics like phone calls or in person visits to a brick and mortar store. Offline metrics are essential to campaign performance, but are frequently over looked.
These are the top three results for a drip coffee maker. If you were selling this product you would want to beat out your competition in order to get into one of the top spots. This may take some time because these websites that are ranking seem to have a lot of power. You may not be able to rank for this keyword, but keyword research will help you strategize and find those keywords that you will be able to rank for.   
These are simple formula for growing a massive email list. The 14 list building hacks to grow an email database super-fast are in no hesitation effective if done correctly. Not all marketers try to think outside of the box to stimulate growth, but pretty sure whenever they read this article, they could learn here and would use it to experiment with the new ideas, coming up with creative ways to build a business.
It's important to note that marketing functionality can also be incorporated into suites outside of the typical marketing software industry. For example, leading event management software often includes some element of marketing, such as tools for creating customizable websites, email marketing and push messaging campaigns. These are described in more detail here.
Outages – A lengthy outage can play havoc with your company’s productivity and revenue. Therefore, read the vendor’s SLA (Service Level Agreement) carefully and analyze their historical performance before entrusting your applications and data to the cloud. The vendor should guarantee a very good uptime percentage and ensure outages are kept as less as possible.
Hi Aira, Anastasia Melet from Animatron here. Our customers frequently use whiteboard animation videos for business for a number of reasons, with one of the most compelling being that normally whiteboard videos are cheaper to produce since they involve only text and simple illustrations and do not require particular detalization. Besides, whiteboard animation is very versatile and can be applied when creating explainer videos, product demos, presentations, etc., you name it. I personally appreciate whiteboard style for being universal which means that those videos are understandable by almost any audience, in any part of the world, speaking any language. It’s important when, for example, you have to promote your product or service on overseas markets. Hope it helps! Cheers

Wow, ultimate list indeed! Thank you for this! You might also want to add MyConversionBrain ( http://www.myconversionbrain.com ) to this list. I find their lead management and conversion automation platform very easy to use. It’s an ideal interface for me, as I’m not too savvy when it comes to technology! 🙂 I think, the best feature of MyConversionBrain is that they’re based on Intelligent Marketing. They’re able to track leads and identify the person behind it, their geo location, ip address etc. so you’ll know if a competitor is sending out fake enquiries. Knowing more about the people who visit my site allows me to understand what they need. I even get alerted when a person comes back to my site, which makes our follow-up’s much organized. Lots of great features to help me boost the ROI on my marketing investments. MyConversionBrain has incredibly improved my small jewelry business, and I know it’ll also do wonders for other businesses too, especially the small business ones.

Best Demand Generation Software: Demand generation software helps marketing teams to reach new markets, attract customers’ attention, present new services and products, create PR buzz, and strengthen their relationships with existing customers. The goal of this software is to produce and nurture promising lead and customer relationships for as long as possible.
To put these numbers into context: a myriad of data compiled on Twitter shows that the average click-through rate rarely tops 1.64 percent. Without paying for promotion, the average Facebook post is even worse. This is compared to email open rates, which hover around ~20% for many industries and can go up to as high as 40, 50, and 60 percent (and beyond!).
Not only can you manage your content with Adobe Experience Manager, which helps you build and manage website and mobile apps, but it also allows you to integrate content from online communities. Add to that Adobe Campaign, and you're able to personalize and deliver different campaigns across all your channels, from web and mobile to email. Then there's Adobe Target, which allows you to personalize your content so you can get it to the right audience on the right channel.
I applaud your initiative in putting together a list like this. The research going into it had to have been gruesome. However, as you point out, it is not exhaustive. Just as an example: you missed MailChimp which is one of the most used email platforms; DrumUp which I use in addition to Hootsuite as a scheduler because of the ease of scheduling posts to a Facebook business page; Medium is an excellent blog publishing platform; and more. Not a criticism of your work, which I love because it points out options I have not yet explored. More a reminder to everyone else that no list like this is exhaustive.
Video marketing isn’t going anywhere. In fact, it’s only going to get bigger. While creating and publishing videos may have been costly in the past, there are more than enough tools to generate, guide, or let you make the entire video yourself for an incredibly reasonable price – which is great news for your budget. In short, there’s absolutely no excuse for not launching a video marketing campaign.
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For content marketing, and actually any kind of marketing and pr works great social listening. (I use and recommend to try Brand24.net it is quite nice and gives reliable scores) You have instant access to all mentions across the web, stats, reach, sentiment, influencers. You can use it for searching influencers, getting news from your niche, check opinions etc. Definitely worth to try!
In the online world, what you think is important isn’t always important. You have to remember that the lab rat — or customer — is always right. If customers have a choice of yellow and blue and tend to pick yellow, then yellow is the way to go. Immediate feedback can help drive the direction of your online marketing campaign. Try, test, and measure to determine what works and what doesn’t.
Though this is a “curated” list, Curata really helps with persistent search where you are researching and staying on top of a specific topic over a long period of time, as opposed to a one time act of curation. So for example, if we wanted to build a newsletter, site, etc… about product updates of the tools in the above list over a long period of time, Curata would be tremendously useful.

Over 80% of consumers trust online reviews as much as they trust recommendations from family and friends. The more ratings you have the more trustworthy you come across to potential customers. Would you be more likely to give your business to a company with one five star review or a company with 46 four and five star reviews? Many consumers do at least little bit of research before they decide to buy from a new company, so make sure you earn their trust online!


Setting your goals should rely on the knowledge you glean from reviewing your metrics. Study your Google and social analytics to help you determine the attainable and realistic aspects of your goals. For example, getting “more” likes for your product’s Facebook page is desirable, but it’s not a particularly SMART goal. Getting 100 new Facebook likes within three months, however, is much SMARTer.

Why It Is Important: “It helps me keep all of my communications straight. It integrates with the majority of the tools out there, so it eliminates redundancy. I can login to most tools with it as well, so I don’t need to remember passwords. The HubSpot CRM is an amazing tool, for example, so with the Sales Pro add-on, it supercharges the way I use my email and makes my inbox an extension of my CRM. It’s the most efficient part of my business. I love it!”
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